Founded in 2019, LEVA is a dynamic lifestyle hotel concept created to offer a fresh and more accessible perspective to the hospitality industry.

We conceived LEVA Hotels as a lean hospitality management company, with a strong focus on converting and uplifting existing hotels into upscale, lifestyle properties with soft modifications. LEVA provides innovative, flexible management solutions that are led by a team of entrepreneurial and 'hands-on' hoteliers whose sole aim is to deliver maximum financial returns to our owners, and consistency in guest satisfaction. The brand is strongly focused on growing in Africa, the Middle East, and Europe.

We’ve been wondering a lot. About that vibrant fun energy traveling used to create when you were young – and where to find it these days. After 25 years within some of the world’s largest hotel chains, JS Anand decided enough was enough. This feeling was growing on us. He missed the novelty of experiencing a destination for the first time, and the lively ambiance found in smaller, more personal hotels. He wanted something different from the corporate, generic hotels with efficiency as key value. Big hotels generally think – that’s right – big, but forget about the small details that makes a big difference. And the smaller, cheaper hotels sure can have good vibes, but often lack comfort and luxury. It seems hard to squeeze both curiosity and sophistication into one building. Difficult to be both energetic and boutiquey. Until this place happened. A place for not only eating the cake, but for having it too. Our idea is simple. To take the luxury and care from the world of boutique hotels and fuse it with a dynamic, youthful vibe. To make it welcoming but affordable, sophisticated yet personal. A place for experiences and exploration. That’s why we created LEVA. A place for the slightly more curious.

Based on the Latin word ‘levatio’, meaning comfort and solace, LEVA has an enthusiastic tribe of fans who have helped the brand’s flagship property, LEVA Mazaya Centre – Dubai, reach the number one spot on TripAdvisor just three years after opening. The hotel is an example of the brand’s ability to transform a property quickly and effectively. In only six weeks, LEVA’s team took the project from bare concrete to completion, ready to welcome its first guests.