Xander Bueno de Mesquita

Owner
Treating Life Well

Entrepreneur Xander Bueno de Mesquita creates places, experiences and communities that treat life well through the harmony of community, care and circularity. He has proven that infusing ecologically conscious design, generosity and curiosity into the hospitality industry can not only alter the way people travel, but also create a balance between the local community and travellers. He is the founder of Amsterdam’s QO Hotel, now known as Ruby Emma. Xander Bueno de Mesquita is the founding father of Treating Life Well©, a concept built on the sweet spot between three primary ideas: Circularity, Place-Making and Hospitality. All three concepts redefine how human beings interact with the world, and how that interaction can produce positivity and energy, instead of waste and isolation. Xander is not just a visionary, but also a man of action. He initiated and developed the QO hotel. It’s Europe’s most sustainable hotel, and its first LEED Platinum-certified Living Building. By aiming to close the loops of water, energy, CO2 and waste, Xander proves that respect for humans and respect for planet can go hand in hand. By creating a flexible, elegant and innovative space, Xander illustrates that consciousness does not need to come at the expense of comfort or community. In everything he does, Xander heralds his core values: Good Energy, Humble Food, Fresh Thinking, Beautiful People and Local Creativity. These core values support his work and secure his legacy. His goal is to spread the Treating Life Well mantra to every project, community and city that aims to make more human connections with more respect for the planet. He aims to help others create legacies of their own.