Irina Orlandini

Founder & CEO
Spaecial

With over 15 years of experience in hospitality industry Irina has a strong international background and over 400 consultancy cases across 70 cities. Previously Marketing and Business Development executive for Papa Johns, Costa Coffee and TGI Fridays, Irina has started her own consultancy company in 2014. The projects delivered by Irina’s team range from concept creation to brand revitalization, complex rebrandings, business development and franchising strategies. From dark kitchen and fast food to fine dining, hotels and hybrid restaurant-retail projects the team has got successful cases in all segments of the hospitality industry. Her staple book “Battle for the Guest. Strategy and Tactics of Restaurant Marketing” was sold with over 10.000 copies. LinkedIN: https://www.linkedin.com/mwlite/in/irina-orlandini-avrutskaya-05248435