Samir Abi Frem

Chief Executive Officer
Lokalee

Samir Abi Frem, Chief Executive Officer of Advanced Digital Technology representing Lokalee, boasts decades of executive experience in the global hospitality sector, having held a number of leading technology roles – most recently with Rotana Hotels Management. Combining his expertise in Computer Science and Information Technology with Hotel Management, Samir provides a clear vision for Lokalee, along with unique insights and direction for this global start-up, stemming from his extensive hospitality background. Samir believes that the cornerstone of success throughout the hospitality sector lies in the delivery of interactive, integrated and individualized customer service, which is what led to the conceptualization, development and delivery of Lokalee – an innovative lifestyle technology app that allows users to connect to their hotel, concierge and network partners; access everything the city has to offer; and access AI-based recommendations generated from personalized preferences. "As hoteliers we understand hotel priorities and pain points when it comes to delivering a personalized and seamless guest experience, sourcing, developing, curating and updating destination content. That’s why we built Lokalee ". Starting his career in Lebanon with the InterContinental Hotels Group in 2000, Samir now considers himself a digital nomad – making him perfectly suited to grow Lokalee, country by country – offering users a trusted travel content platform and easy access to the keys to their host city.