Ruben Toral

Director Healthcare + Wellness
QUO

Ruben Toral is a healthcare executive with over 25 years of experience building healthcare and wellness brands, businesses, and doctor networks in Asia, Latin America, and the Middle East. He is recognized as the ‘man behind the Bumrungrad brand' for his seminal work as Chief Marketing Officer of Bumrungrad International Hospital, and transforming a 250 bed general hospital into a regional healthcare juggernaut and the icon of the medical tourism sector. Ruben has extensive experience in medical tourism, having served as President of the International Medical Travel Association, an external advisor to the Joint Commission International Task Force on Globalization and Dubai Health Authority, and as founder of Medeguide, a global doctor search platform. He works as a business and brand strategist for hospitals, healthcare investors, hospitality companies, and government promotion boards around the world. His work has been featured in various business publications such as Fast Company, Business Week, Economist, International Herald Tribune, and New York Times Magazine, as well as the best-selling book on globalisation, Aerotropolis: How We WIll Live Next.