Ani Otskheli

Deputy CMO
Next

Ani Otskheli, with a rich experience spanning eight years in hospitality marketing and public relations, currently serves as the Deputy CMO at NEXT. She's known for her leadership skills and has achieved significant milestones in her 8-year career. Her background has afforded her a profound understanding of the solutions for unique challenges and opportunities within the hospitality sector, including marketing, public relations planning, and brand positioning. The ability to find the best solutions in any situation has been key to her fast development and success. Ani specializes in enhancing human experiences across various hospitality sectors, such as hotels, resorts, and restaurants. Her strategies, rooted in innovation and excellence, have led to incremental reach and remarkable achievements in sales and brand consideration. At NEXT, she has emerged as one of the key players in the company's global expansion, aligning the growth with the dynamic demands and trends in the hospitality industry. NEXT's ambitious expansion into Dubai marks its presence as an exclusive Georgian developer for a project on the first coastline of Dubai Island, in partnership with the Master Developer, Nakheel. Ani's personal approach, marked by innovation, adaptability, and a commitment to finding tailored solutions, matches NEXT's positioning as a company dedicated to pioneering projects and pushing boundaries with innovation and the highest standards. In Georgia, NEXT's development of 5-star branded residences has been a pioneering move. Being the first company to offer such residences in the country, this initiative has led to successful collaborations with renowned brands like Radisson Hotel Group and Wyndham Hotels & Resorts.