Henry Coutinho-Mason

Author & Speaker
The Future Normal

Henry Coutinho-Mason is obsessed with answering the biggest question in business: "what will people want next?" Henry is one of the world’s leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of Trend- Driven Innovation , which lays out a simple, accessible approach to anticipating customer expectations. It forms the basis of TrendWatching’s research, content & product that is used by 100,000 B2C professionals at hundreds of the world’s leading brands. Henry’s latest book The Future Normal: How We Will Live, Work, and Thrive In The Next Decade, is a handbook for visionaries featuring the thirty biggest ideas and instigators that will shape humanity’s next decade; it launched at SXSW in March 2023. As a speaker, Henry has given more than 100 inspiring and actionable keynotes & workshops in 30+ countries – with multiple repeat bookings from global leadership teams at J&J, Calvin Klein, Mastercard, the Tata Group, and many more. He is also a guest lecturer at HEC business school in Paris. Based in London, his work is focused on consumer trend & innovation strategy, typically around “The Future of X” (retail, work, tech, cities, travel, etc).