Nine asset classes. One room.

1. Branded Residences Homes sold or let under a hotel or lifestyle brand, run to hospitality standards.
2. Student Accommodation (PBSA) Purpose-built student homes, operated at scale with hotel-style services.
3. Senior Living Independent and assisted living where care meets hospitality.
4. Serviced Living Furnished apartments let by the night, month or year, fully serviced.
5. Co-Living Private rooms with shared space and a programmed community.
6. Shared Ownership Fractional and shared models that widen who can own.
7. Club Concepts Members' clubs and residences built around community and access.
8. Mixed Use Living, work and leisure in one place, often anchored by a hotel.
9. Hotels & Resorts Hotels and resorts: the operating model the other eight classes learn from.

• €62.2bn invested in European living real estate in 2025, up 22% on 2024. JLL 2026
• €540m of European hotels bought by Middle Eastern investors in 2025, up 254% on 2024. HVS, 2025 European Hotel Transactions

The same building, operated.

This is the hotelisation of real estate.

Dubai proved the room.

15 sessions. 38 speakers. 1 October 2026, Madinat Jumeirah.

What the room concluded.

1. The premium has to be earned. Branded Residences · Louis Harding, Knight Frank
2. The hotel is the engine. Mixed Use · Eddy Tannous, Rotana
3. Hotelisation goes mainstream. Co-Living and Serviced Living · The New Living Economy panel
4. Community is the asset. Club Concepts
5. Wellness moves into the core. Wellness and multigenerational living

What Dubai said

51 Founding Advisors shape the platform.

• Amit Arora Chief Operating Officer, Arada Hospitality & Entertainment
• Dirk Bakker CEO Hospitality, Necron Group
• Navneet Bali Founder and CEO, LyvInn
• Brad Berry Global Head of Residences & Homes, Mandarin Oriental
• Carine Bonnejean Managing Director – Hotels, Christie & Co
• James Dunne Head of UK Living & Operational Capital Markets, Cushman & Wakefield
• Dr Peter Ebertz Managing Director and Head of Hotels, Art-Invest Real Estate Management GmbH & Co.
• Alicia Edgar Senior Director, Invesco
• Larissa Esser Senior Advisor, Colliers
• Yuan Fang SVP Development Europe and Americas, Minor Hotels
• Jan Garde Founder & Chairman, The Embassies
• Jasper Gilbey Head of Housing and Alternatives, Europe, nuveen
• Alexander Garrod Managing Director, Hospitality Asset Management, Pro-invest Group
• Pippa Harrison Executive Partner, Head of Hospitality & Extended Living, Rapleys
• Riyan Itani Director & Founder, Global Branded Residences
• Guy Ivesha Founder & CEO, Maslow’s
• Laurence Geller CBE Co-Founder, Chairman and Chief Executive, Loveday & Co
• Jagdish Johal Managing Partner, YOO
• Michael Kandarakis Managing Partner, Aureon Partners
• Paul Kapiris Head of Hospitality for Middle East, Eastdil Secured
• David Keen Founder & CEO, QUO
• Louis Keighley Head of Global Residential Development Consultancy, Savills
• Russell Kett Chairman, HVS
• Marloes Knippenberg Chief Executive Officer, Kerten Hospitality
• Theodor Kubak Managing Partner, Arbireo Capital
• Asli Kutlucan Chief Executive Officer Europe, TFE Hotels
• Philip Lassman Managing Director, NUMA
• Alyshia Mangalji Board Member & SVP Europe & Africa, Westmont Hospitality
• Dimitris Manikis President EMEA, Wyndham Hotels & Resorts
• Jaidev Menezes Regional Vice President EMEA, Mixed-Use Development, Marriott International
• Hans Meyer Co-founder, Zoku
• Amit Nayak, CHA Vice President, HAMA – Hospitality Asset Managers Association Middle East and Africa
• Helena Amaral Neto Founder & Managing Partner, LUXULTING
• Tina Necrason Global Head of Branded Residential, Hyatt
• Edgar Ollé Global Vice President Development Hotels & Branded Residences, Jumeirah
• Joanne Owen Partner, DLA Piper
• Thomas Page Partner and Global Head of Hotels and Leisure Group, CMS Cameron McKenna LLP
• Simon Price Partner & International Head of Hotels, Hospitality and Leisure, Bird & Bird
• Jacob Rasin Senior Vice President – Transactions, Pandox
• Laurence Salmon Investment Director, Pygmalion Capital Advisers LLP
• Andrew Sangster Editorial Director, Hotel Analyst
• Khalid Saud Abuhaimed Chief Executive Officer, Al Khozama Investments
• Clemens Schranz Senior Director, Lodging & Living Funds, Europe, CapitaLand
• Simon Scott Lead Director – Living Capital Markets, JLL
• Shafi Syed Global Head Development/Acquisitions, Equinox Hotels
• Jeff Tisdall Chief Business Officer, Accor One Living
• Wytze Van Den Berg Vice President International Operations EMEA, BWH Hotels
• Michael Widmann Global CEO, PKF hospitality group
• Oliver Winter CEO & Founder, a&o Hostels
• Elie Younes Global Chief Commercial Officer, Radisson Hotel Group
• Lauren Okada Young Managing Director – Real Estate, Brookfield

Founding Advisors

Paris, the Europe Edition.

23–24 February 2027. Pullman Paris Montparnasse.

Capital at the centre of the room.

Pre-scheduled 1:1s, matched on investment criteria.

Your seat is in Paris.

Register to attend Register your interest

The conference is the crossroads between traditional real estate and hospitality.