FHS Living

14 April 2027

DoubleTree by Hilton at Madinah Gate, Madinah

The living sectors, on day two of FHS Saudi Arabia

FHS Living is the forum for branded residences, serviced living and mixed-use communities. On 14 April 2027 it meets in Madinah for the first time, as part of FHS Saudi Arabia Madinah Edition.

Developers, investors, operators and brands share the room with the Kingdom’s hospitality investment community. The 2027 programme and speakers will be announced soon.

Date: 14 April 2027, day two of the summit
Venue: DoubleTree by Hilton at Madinah Gate, Madinah
Part of: FHS Saudi Arabia Madinah Edition, 13-14 April 2027
Host Partner of FHS Saudi Arabia

Knowledge Economic City masterplan in Madinah at night — Knowledge Economic City, Madinah

Living, where it is being built

The forum takes place inside Knowledge Economic City, a 6.8 million sqm city within Madinah where homes, serviced apartments and hotels are planned side by side.

Ownership has opened
Knowledge Economic City has been designated as one of Madinah’s zones for non-Saudi real estate ownership, subject to the applicable eligibility requirements.
A residential-led district
Al Alyaa is a SAR 2.6bn residential-led district with a 177-room hotel and 480 serviced apartments.
Mixed use at the centre
Multaqa AlMadinah is a SAR 2.2bn mixed-use centre for the city. Phase one includes a 390-room Hilton and a 750-seat conference hall.

What the forum covers

Eight asset classes where residential real estate and hospitality meet.

Branded residences
Homes sold under a hotel or lifestyle brand, often funding the wider development through presales.
Student accommodation
Purpose-built student housing, run as an operating business.
Senior living
Housing and care for later life, managed by specialist operators.
Serviced living
Serviced apartments and aparthotels, where residential meets hospitality.
Co-living
Private rooms with shared space and services, operated at scale.
Shared ownership
Part-ownership models that widen access to residential property.
Club concepts and hostels
Membership clubs and social hostels built around community.
Mixed-use developments
Hotels, residences, retail and wellness planned as one community.

The 2026 forum in Riyadh

FHS Living was part of FHS Saudi Arabia 2026 in Riyadh. See who spoke and what was discussed.

View the 2026 agenda

2026 Partners

2026 Media Partner

Testimonials

"Success in branded residences requires specialised expertise across multiple disciplines - which is why we see The Branded Residence Forum [now FHS Living] by Accor One Living as such an essential platform for discussion. At this trailblazing event, we will pull together key-decision makers from across the sector - including residential developers who have executed enormously successful projects, expert lawyers, branding and communication firms, architects, interior designer and other key consultants - the key players who are propelling the success of branded residences globally."

Jeff Tisdall

CBO, Accor One Living

"We see The Branded Residences Forum [now FHS Living] by Accor One Living as an important opportunity for the industry to gather and discuss this ever-expanding sector. Interest is now truly global and standalone branded development activity is accelerating. At the same time, exciting new brands and partnership are emerging - simply put, investors have a lot to consider and share when it comes to branded residences."

Riyan Itani

Founder, Global Branded Residences