Where hospitality reimagines real estate.
FHS Living is Future Hospitality Summit's platform for the hotelisation of real estate, across nine asset classes from branded residences and student housing to mixed use, hotels and resorts.
Real estate owns the building. Hospitality knows how to run it.
Living is where the two meet: real estate run with hospitality's operating know-how, across nine asset classes.
Operational excellence and innovative construction both change what an asset earns. FHS Living puts the people who deliver them in front of real estate capital.
Nine asset classes. One room.
Nine classes that have merged with hospitality into one investment layer. Each earns on how it is built and run. Hover a class to see it.
- Branded Residences19 advisorsHomes sold or let under a hotel or lifestyle brand, run to hospitality standards.
- Student Accommodation (PBSA)6 advisorsPurpose-built student homes, operated at scale with hotel-style services.
- Senior Living5 advisorsIndependent and assisted living where care meets hospitality.
- Serviced Living18 advisorsFurnished apartments let by the night, month or year, fully serviced.
- Co-Living10 advisorsPrivate rooms with shared space and a programmed community.
- Shared OwnershipFractional and shared models that widen who can own.
- Club Concepts5 advisorsMembers' clubs and residences built around community and access.
- Mixed Use23 advisorsLiving, work and leisure in one place, often anchored by a hotel.
- Hotels & Resorts32 advisorsHotels and resorts: the operating model the other eight classes learn from.
One platform. Four cities.
A dedicated FHS Living programme inside Future Hospitality Summit events in Dubai, Cairo and Riyadh, and a standalone Founding Edition in Paris.
Dubai proved the room.
FHS Living took over the Summit Stage at FHS World on 1 October 2026: 15 sessions and 38 speakers, from Accor, Radisson and The Ascott to DAMAC, Rotana and Knight Frank.
The day on the FHS Living stage
1 October 2026 · Madinat Jumeirah, Dubai · Read the day reportWhen You’ve Seen It All: What Does It Take to Impress the World’s Most Traveled People?
10:05–10:20am · Luis Amaral (Most Traveled People (MTP)) · moderated by Fritz Dickamp (Studio 49)
Read summary
- When You’ve Seen It All: What Does It Take to Impress the World’s Most Traveled People?Luis Amaral (Most Traveled People (MTP)) · moderated by Fritz Dickamp (Studio 49)Read summary
- The New Hospitality Map: Defining the Hospitality Asset ClassesMichael Aldridge (KOFISI), Elie Milky (Radisson Hotel Group), Adeline Phua (The Ascott Limited), Adil Jabrayilov (Legacy Hotels Holding) · moderated by Dinky Puri (Eaglewing Hospitality Services)Read summary
- The Anchor Asset: Why Hotels Matter in Mixed-UseSelim El Zein (Deyaar), Dean Rossilli (DAMAC Properties), Eddy Tannous (Rotana) · moderated by Oussama El Kadiri (Knight Frank)Read summary
- The Next Chapter of Lifestyle: New Markets, New Models, New AssetsLouis Abi Abboud (Ennismore) · moderated by Judith Cartwright (Black Coral Consulting)Read summary
- The Rise of Hospitality-Driven Workspaces: Why the Best Offices Now Feel Like HotelsMichael Aldridge (KOFISI)Read summary
All 15 sessions
- The New Living Economy: Investing Beyond Traditional HotelsOliver Hogg (Arzan Investment Management), Pekka Hirvi (The Ascott Limited), Ina Plunien (Cain) · moderated by Tea Ros (Strategic Hotel Consulting)Read summary
- The Hospitality Effect: Transforming Residential into Lifestyle DestinationsMiltos Bosinis (H&H) · moderated by Ben Baseley-Walker (Andart Global)Read summary
- The State of the Global Branded Residences MarketJeff Tisdall (Accor)Read summary
- Branded Residences Uncovered: Global Performance Review & InsightsRiyan Itani (Global Branded Residences)Read summary
- The Hospitality of Living: Redefining Real Estate Through ExperienceAbdulla Binhabtoor (Shamal Holding) · moderated by Jonathan Worsley (The Bench)Read summary
- Terms, Tensions & Trade-Offs: Getting the Branded Residence Deal DoneElias Hayek (Greenberg Traurig), Govind Mundra (Wyndham Hotels & Resorts), Yagna Prathap Chandra Sekaran (Golden Sands Hotels), Louis Harding (Knight Frank) · moderated by Ben Baseley-Walker (Andart Global)Read summary
- Beyond the Handover: How Smart Technology Protects and Enhances Branded Residence ValueRahul Salgia (DigiValet)Read summary
- From Concept to Value Creation: The Branded Residences PlaybookDaniel von Barloewen (Accor) · moderated by Richard Stevens (Sectorlight)Read summary
- The Next Chapter: Can Dubai Sustain Its Branded Residence Momentum?Alice Targett (Accor), Paul Bridger (Rove Hotels), Jackie Johns (Christie's International Real Estate) · moderated by Piers Brown (International Hospitality Media)Read summary
- The Next Big Bet: What Will Define the Future of Branded Residences?Christopher Sanderson (The Future Laboratory), Raj Shroff (Signature Developers), Jurgen Hautmann (RAK Properties), Alfredo Bataller (SHA Wellness) · moderated by Riyan Itani (Global Branded Residences)Read summary
- Luis AmaralMost Traveled People (MTP)
- Fritz DickampStudio 49
Michael AldridgeKOFISI
Elie MilkyRadisson Hotel Group
Adeline PhuaThe Ascott Limited
Adil JabrayilovLegacy Hotels Holding
Dinky PuriEaglewing Hospitality Services
Selim El ZeinDeyaar Development PJSC
Dean RossilliDAMAC Properties
Eddy TannousRotana Hotel Management Corporation PJSC
Oussama El KadiriKnight Frank
Louis Abi AbboudEnnismore
Judith CartwrightBlack Coral Consulting
Oliver HoggArzan Investment Management
Pekka HirviThe Ascott Limited
Ina PlunienCain
Tea RosStrategic Hotel Consulting
Miltos BosinisH&H
Ben Baseley-WalkerAndart Global
Jeff TisdallAccor
Riyan ItaniGlobal Branded Residences Ltd.
Abdulla BinhabtoorShamal Holding
Jonathan WorsleyThe Bench
Elias HayekGreenberg Traurig
Govind MundraWyndham Hotels & Resorts
Yagna Prathap Chandra SekaranGolden Sands Hotels Co. LLC.
Louis HardingKnight Frank
Rahul SalgiaDigiValet
Daniel von BarloewenAccor One Living, Accor
Richard StevensSectorlight
Alice TargettAccor
Paul BridgerRove Hotels
Jackie JohnsChristie's International Real Estate Dubai
Piers BrownInternational Hospitality Media Limited
Christopher SandersonThe Future Laboratory
Raj ShroffSignature Developers
Jurgen HautmannRAK Properties
Alfredo BatallerSHA Wellness / AB Living Group
38 speakers from 33 organisations, including Accor, Radisson Hotel Group, The Ascott Limited, DAMAC Properties, Rotana, Knight Frank, Ennismore and Christie's International Real Estate.
What the room concluded
The premium has to be earned.
Branded Residences · Louis Harding, Knight Frank2,000+branded residence projects completed or in the pipeline worldwide
The hotel is the engine.
Mixed Use · Eddy Tannous, Rotana60%+of F&B revenue can come from external guests
Hotelisation goes mainstream.
Co-Living and Serviced Living · The New Living Economy panel
Community is the asset.
Club Concepts
Wellness moves into the core.
Wellness and multigenerational living
Figures as reported from the FHS Living stage, FHS World, Dubai, 1 October 2026.
Gone are the days when a brand or a hospitality asset is defined by the coffee and the bed. They want to be inspired.
51 Founding Advisors shape the platform.
Investors, developers, operators and advisors from across hospitality and real estate. See everyone, by asset class
From the FHS Living room.
Articles, reports and news from FHS Living. Content library
The hotelisation of real estate
Inside the FHS Living Advisory Board at Maslow's Kensington, London.
Branded Residences Forum is now FHS Living
Why the forum widened from one asset class to nine.
The day report from Dubai
AI summaries of all 15 sessions on the FHS Living stage at FHS World.
Choose your room.
Four editions, one platform. The Founding Edition opens in Paris on 23 February 2027.