In this episode of the FHS Podcast, Adeline Phua, Managing Lyf Partner, The Ascott Limited, shares how the co-living brand has grown from an idea in 2016 to 35+ properties across Asia-Pacific and Europe. Built for digital nomads and modern travellers, Lyf blends design, data, and community — with experiences like yoga, pet adoption drives, and “Ambassadors of Buzz.” Adeline also touches on expansion into the Middle East, investor interest, and surprising guest preferences.

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In this episode of the FHS Podcast, Jake Haupert, Co-Founder of the Transformational Travel Council, explores how travel can go beyond relaxation to become a catalyst for personal growth and cultural connection. From rethinking hospitality spaces to embracing regenerative tourism and AI, Jake shares how the future of travel lies in intention, community, and transformation—for both guests and hosts alike.

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BAAN Holding, formerly Al Hokair Group, is redefining hospitality and entertainment in Saudi Arabia with 23 hotels, 78 entertainment brands, and a rapidly growing catering business. With Vision 2030 driving tourism growth, the company is expanding beyond traditional hospitality, entering new sectors to counter seasonality and boost long-term sustainability. Fahad Alubailan discusses the rebranding strategy, the company’s focus on build, innovate, and grow, and investment opportunities for international players in Saudi Arabia’s booming tourism landscape.

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Hospitality design is more than aesthetics—it's about crafting seamless, memorable experiences. In this episode of the FHS Podcast, Johannes Torpe explores how authenticity, sensory design, and cultural integration are shaping the future of hospitality. From sustainable building materials to the evolving expectations of younger travelers, he shares insights on how destinations like Saudi Arabia can balance tradition, innovation, and sustainability to create truly immersive experiences.

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Advisory Board members offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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The recent Advisory Board meeting for the Future Hospitality Summit - FHS World 2025 offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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At the Advisory Board meeting, the 2025 theme was unveiled under which hospitality leaders and decision-makers will unite to discuss hotel performance and development, the outlook for hospitality investment in Saudi Arabia and the key trends driving the sector.

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