In this episode of the FHS Podcast, Jake Haupert, Co-Founder of the Transformational Travel Council, explores how travel can go beyond relaxation to become a catalyst for personal growth and cultural connection. From rethinking hospitality spaces to embracing regenerative tourism and AI, Jake shares how the future of travel lies in intention, community, and transformation—for both guests and hosts alike.

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BAAN Holding, formerly Al Hokair Group, is redefining hospitality and entertainment in Saudi Arabia with 23 hotels, 78 entertainment brands, and a rapidly growing catering business. With Vision 2030 driving tourism growth, the company is expanding beyond traditional hospitality, entering new sectors to counter seasonality and boost long-term sustainability. Fahad Alubailan discusses the rebranding strategy, the company’s focus on build, innovate, and grow, and investment opportunities for international players in Saudi Arabia’s booming tourism landscape.

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Hospitality design is more than aesthetics—it's about crafting seamless, memorable experiences. In this episode of the FHS Podcast, Johannes Torpe explores how authenticity, sensory design, and cultural integration are shaping the future of hospitality. From sustainable building materials to the evolving expectations of younger travelers, he shares insights on how destinations like Saudi Arabia can balance tradition, innovation, and sustainability to create truly immersive experiences.

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Nikolina Angelkova, former Minister of Tourism of Bulgaria and advisor to the Saudi Ministry of Investment, shares how strategic planning and stakeholder collaboration can fuel a sustainable tourism economy. She discusses Bulgaria’s tourism boom, Saudi Arabia’s Vision 2030, and global best practices for investment-driven growth.

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Advisory Board members offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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The recent Advisory Board meeting for the Future Hospitality Summit - FHS World 2025 offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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At the Advisory Board meeting, the 2025 theme was unveiled under which hospitality leaders and decision-makers will unite to discuss hotel performance and development, the outlook for hospitality investment in Saudi Arabia and the key trends driving the sector.

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