Eleonora Srugo, real estate broker at Douglas Elliman and star of Netflix’s Selling the City, explores how branded residences are reshaping global real estate. She shares why investors value trusted brands, how markets like Dubai, Miami, and New York are driving demand, and the new collaborations, from fashion to wellness that are redefining luxury living.

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Randy Durband, CEO of the Global Sustainable Tourism Council, explores how sustainability is becoming a key factor in hospitality investment. They discuss the impact of GSTC certification, the business advantages of going green, and how the industry can overcome barriers to sustainability, particularly in fast-growing markets like Dubai.

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Serena Lim of Ascott Limited shares how the company is expanding in Saudi Arabia with a hybrid hospitality model, launching new brands like "lyf," and designing future-proof, community-driven spaces to align with Vision 2030.

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Maud Bailly joins the FHS Podcast to share how Accor is transforming luxury hospitality, from launching Saudi Arabia’s largest Sofitel to empowering women leaders and embracing sustainability across its brands.

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Hotel revenues in the UAE surged past AED 26 billion in the first half of 2025, marking a 6.3% increase year-on-year, with occupancy rates hitting 80.5%. Minister of Economy and Tourism Abdulla Bin Touq Al Marri attributed the growth to strong public-private collaboration, aligned with the UAE Tourism Strategy 2031, which targets a AED 450 billion contribution to GDP by the next decade. Preparations are also underway for the UAE–Africa Tourism Investment Summit, part of FHS World 2025, which will bring together ministers and senior officials from 53 African nations.

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Advisory Board members offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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The recent Advisory Board meeting for the Future Hospitality Summit - FHS World 2025 offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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At the Advisory Board meeting, the 2025 theme was unveiled under which hospitality leaders and decision-makers will unite to discuss hotel performance and development, the outlook for hospitality investment in Saudi Arabia and the key trends driving the sector.

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