In this episode, we speak with Jalil Mekouar, Chief Executive Officer, Elaf Group, about what makes Saudi Arabia’s hospitality opportunity unlike any other market in the world today. Drawing on more than 35 years of experience across hospitality, real estate, investment, operations, asset management, and technology, the conversation explores Elaf Group’s transformation journey, the next phase of Saudi Arabia’s hospitality growth, and the shift from ambition to operational excellence. From evolving guest expectations and the changing definition of luxury to the rise of emerging destinations and the role of local Saudi operators, this episode offers a deep look at how the Kingdom’s hospitality sector is maturing, scaling, and creating new opportunities for investors, brands, and industry leaders.

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In this episode, Muin Sehran, CEO of Amsa Hospitality, shares how the company is helping shape the next chapter of Saudi Arabia’s hospitality sector, from building brands that reflect the Kingdom’s identity to responding to the growing demand for authentic, locally rooted guest experiences. The conversation explores how Saudi hospitality is evolving beyond traditional hotel development, creating new opportunities for owners, operators, investors, and talent across the Kingdom.

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In this episode of the FHS Podcast, Elie Milky, Vice President Development Middle East, Cyprus, Greece & Pakistan at Radisson Hotel Group, shares why Saudi Arabia remains one of the most resilient and compelling hospitality markets in the region. Speaking amid a period of geopolitical turbulence, Elie discusses how Radisson Hotel Group views the current landscape through the lens of opportunity rather than uncertainty. He also explores the group’s expansion strategy, its growing footprint across the Kingdom, and why Saudi Arabia continues to be a key market for Radisson’s future growth.

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In this episode of the FHS podcast, Eddy Tannous, Chief Operating Officer, Rotana Hotels, shares Rotana's expansion strategy in the Kingdom. From expansion into secondary cities to bringing the world to Saudi Arabia with events like the Expo and the World Cup, Saudi Arabia is planning the next chapter of global hospitality, and Rotana is spearheading this transformation.

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Institutional capital keeps circling Africa but seldom lands. The hesitation is not about opportunity. It is about trust. Global investors still price African tourism and hospitality as if they are betting on volatility rather than performance.

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Hotel revenues in the UAE surged past AED 26 billion in the first half of 2025, marking a 6.3% increase year-on-year, with occupancy rates hitting 80.5%. Minister of Economy and Tourism Abdulla Bin Touq Al Marri attributed the growth to strong public-private collaboration, aligned with the UAE Tourism Strategy 2031, which targets a AED 450 billion contribution to GDP by the next decade. Preparations are also underway for the UAE–Africa Tourism Investment Summit, part of FHS World 2025, which will bring together ministers and senior officials from 53 African nations.

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Advisory Board members offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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The recent Advisory Board meeting for the Future Hospitality Summit - FHS World 2025 offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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