27-29 OCT 2025
Madinat Jumeirah, Dubai
The Rixos Dubai Islands Residences
Unprecedented Growth Trends
The branded residences sector is experiencing a period of unprecedented growth, globally.
The sector has grown more than 160% over the last decade with approximately 1,300 branded residential projects globally as of 2023.
Speakers
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Branded Residences Forum Agenda
13:30 - 13:35
5 minutes
13:35 - 13:50
15 minutes
Setting the Stage - Introduction to the Branded Residences Forum, Industry Overview, Key Insights, Concepts & Trends
13:50 - 14:25
35 minutes
Unpacking the Benefits of Branded Residences for Investors
Moderator
In conversation with
14:25 - 14:40
15 minutes
From London to Dubai - Perspectives from a Pioneering Developer on the Future of Branded Living in the World's most Dynamic Market for Branded Real Estate
14:40 - 15:15
35 minutes
Operator Perspective - A Look at How Leading Operators of Branded Residences View their Relationship With Development Partners and Homeowner Communities
Moderator
In conversation with
Daniel von Barloewen
Regional Vice President, Accor One Living
Head of Mixed-Use (EMEA), Global Development Lead, Accor
Barry Landsberg
Principal
Landsberg Residential Consulting Inc.
Jonathan Tomlinson
Global Head and SVP Private Homes and Branded Residential
Kerzner International
Adelina Wong Ettelson
Global Head of Residential Marketing
Mandarin Oriental Hotel Group
15:10 - 15:15
5 minutes
Coffee Break
15:15 - 16:00
45 minutes
Marketing Case Studies - Short Presentations by Leading Marketing Professionals Who Have Helped Drive the Success of Branded Residence Projects
Sally Maier-Yip
Founder & Managing Director
11K Consulting
Sudhin Siva
Chief Asset Management Officer
Shamal Holding
Richard Stevens
Group Chief Executive Officer
Sectorlight
Adrian Strittmatter
Chief Executive Officer
Saentys
Adelina Wong Ettelson
Global Head of Residential Marketing
Mandarin Oriental Hotel Group
15:15 - 15:45
30 minutes
Legal Structures: Protecting Interests of Investors, Purchasers & Brands
Moderator
In conversation with
15:15 - 15:45
30 minutes
The Leading Edge of Global Residential Markets - Examining The Role of Innovation, Architecture and Design in Branded Residence Projects
15:45 - 16:15
30 minutes
Structuring Rentals Programs to Appeal to Buyers, While Protecting the Interests of Hotel Owners & Developers
15:45 - 16:15
30 minutes
Strategies to Drive the Development and Operation of Sustainable Homeowner Communities that Deliver on Health and Wellbeing Objectives
15:45 - 16:15
30 minutes
Making Standalones Work - Bringing the Brand to Life in the Absence of a Co-Located Hotel
16:30 - 16:45
15 minutes
Shared Ownership in Dubai and Across Region. Is the Promise of Vacation Ownership, Fractional and Private Residence Clubs about to be Realized?
16:45 - 17:30
45 minutes
Future Telling – What Shapes and Forms will Branded Residences Take in Coming Years
Pass Enquiries:
If you have any questions related to your access to the Branded Residences Forum 2024, please contact us on: usama.aslam@thebench.com
Testimonials
Accor One Living and FHS World Partnership
To host this forum, FHS World has partnered with Accor One Living, a dedicated mixed-use platform from Accor that has been at the forefront of driving the branded residences sector, showcasing an impressive portfolio that spans a diverse collection of brands throughout ultra-prime urban locations and the most sought-after resort destinations.
Each residential community supported by Accor One Living is meticulously designed and serviced to meet the demanding standards of the Accor brand it represents. The Branded Residences Forum by Accor One Living is an opportunity to engage with industry leaders, learn more about the branded residential sector, and explore the Accor One Living platform, its participating brands and communities as well as its promising pipeline.
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