Muin Serhan, CEO of Amsa Hospitality, reveals how the company is expanding mid-market hospitality across Saudi Arabia through strategic partnerships, local talent development, and a 10,000-key pipeline. From sustainability to AI-driven innovation, Amsa is helping shape the future of the Kingdom’s hotel sector. Get exclusive Insights in this episode of the FHS Podcast.

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Michael Acton Smith, Co-Founder of Calm, dives into how burnout led to founding the world's most popular meditation app. He shares Calm's evolution—from a digital platform to physical wellness experiences—and hints at future ventures in hospitality, including Calm-branded products, residences, and a potential Calm Island.

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In this episode, Amani, an AI designed for the Future Hospitality Summit, explores the future of travel through the lens of innovation, sustainability, and smart investment. From enhancing guest experiences with data-driven insights to navigating challenges like tariffs and shifting traveler behavior, Amani offers a forward-looking perspective—reminding us that tech and human connection can thrive side by side.

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In this episode of the FHS Podcast, Adeline Phua, Managing Lyf Partner, The Ascott Limited, shares how the co-living brand has grown from an idea in 2016 to 35+ properties across Asia-Pacific and Europe. Built for digital nomads and modern travellers, Lyf blends design, data, and community — with experiences like yoga, pet adoption drives, and “Ambassadors of Buzz.” Adeline also touches on expansion into the Middle East, investor interest, and surprising guest preferences.

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Advisory Board members offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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The recent Advisory Board meeting for the Future Hospitality Summit - FHS World 2025 offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.

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At the Advisory Board meeting, the 2025 theme was unveiled under which hospitality leaders and decision-makers will unite to discuss hotel performance and development, the outlook for hospitality investment in Saudi Arabia and the key trends driving the sector.

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