In this episode, Riyan Itani, Founder of Global Branded Residences Ltd., explores how branded residences are evolving at the intersection of luxury, real estate and investment. The conversation looks at what drives brand premiums, why standalone residences are gaining ground, how buyer expectations are changing, and why the Middle East has become one of the sector’s most dynamic growth markets.

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In this episode, Richard Stevens, Director at Sectorlight, explores why strong hospitality brands are built through story, not just design, and how a clear brand narrative can shape everything from market positioning to guest perception. The discussion looks at what makes a hotel brand distinctive in an increasingly crowded market, how developers can create concepts that feel bold without losing commercial relevance, and why branding needs to be considered early in the development process. Richard also shares his perspective on the relationship between storytelling, place, design, and long-term brand value, and what it takes to create hospitality concepts that people remember.

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In our latest FHS podcast, we sit down with Ayman Ezzeddine, Director of Development, Middle East at Radisson Hotel Group, as he walks us through the behind-the-scenes of hotel development. Our conversations ranged from resilience to what makes an opportunity worth pursuing. With hospitality across the Middle East evolving at remarkable speed, we explore the forces shaping the region’s next phase of growth, the markets catching developers’ attention, and what it takes to build partnerships that create long-term value for owners, operators, and destinations alike.

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