Tuesday 10 November
Registration
Speed Networking
Welcome to FHS Egypt 2026
Jessy El Murr
Founder & Former BBC Journalist
Motahadith|a Executive Communications L.L.C
Matthew Weihs
Chief Development Officer
The Bench
Opening Plenary:
Unlocking Egypt’s Potential
Jessy El Murr
Founder & Former BBC Journalist
Motahadith|a Executive Communications L.L.C
The Economic Outlook:
Global Forces, Egypt’s Growth Story & Hospitality Investment
Dr. Adla Ragab
Professor of Economics - Member of Parliament
Cairo University
From Regulation to Results:
Making Policy Work for Investors
Dr․ Ghada Shalaby
Former Vice Minister of Tourism and Antiquities for Tourism Affairs
The Arab Republic of Egypt
Setting the Scene for Hotel Performance and Development in Egypt
From Global Shifts to Local Opportunity:
What It Means for Hospitality Investment in Egypt
Amr El Nady
Head of Hotels & Hospitality MEA and Managing Director, Global Hotel Desk
JLL
Maged Salah Al Din
CEO & Managing Director
Misr Abu Dhabi
Capital on the Coast:
The Next Wave of Gulf Investment in Egypt
Hala Matar Choufany
President
HVS Middle East, Africa and South Asia
Built, Not Inherited:
Building and Scaling Hospitality in Egypt
David Keen
Founder & CEO
QUO
Kamel Abou-Aly
Chief Executive Officer
Pickalbatros Hotels & Resorts
Networking Luncheon
The Global Travel Reset:
Geopolitics, Feeder Markets and Egypt’s Tourism Opportunity
Samer Alkharashi
Director
UN Tourism Regional Office for the Middle East
First Impressions Matter:
Aviation, Access and the Future of Tourism
The Business of Revival:
Turning Cairo’s Heritage into Investable Real Estate
Beyond the Monuments:
Connecting Heritage, Communities and Places into a New Tourism Experience
Hisham El Demery
Chief Executive Officer
The Egyptian General Company For Tourism & Hotels "EGOTH"
Dr. Ahmed Ghoneim
Chief Executive Officer
Grand Egyptian Museum (GEM)
Mohamed Zaghloul
Board Member and VP Of International Expansion and Hospitality Developments
Egyptian Engineers Group (Zaghloul Holdings)
Sherif Erian
Chief Executive Officer
AgaKhan Trust for Culture-Egypt
The Golden Route:
Building a Luxury Tourism Corridor from Cairo to the Nile
Fritz Dickamp
Managing Director
Studio 49
Ahmed A. El Wassief
Chairman
Wings Group
Beyond the Summer:
Rethinking Egypt’s North Coast as a 365-Day Destination
People Power:
Building the Talent Behind Egypt’s Hospitality Pipeline
Prof. Dr. Ola Adel
Vice President for International Affairs
King Salman International University
Beyond the Plate:
The Evolution of Resort Dining
Wednesday 11 November
Executive Investor Breakfast & Project Showcase
State of the Market:
2026 Hotel Openings & What's Next
Trevor Ward
Managing Director
W Hospitality Group
The Franchise Blueprint:
Driving Egypt's Hospitality Expansion
Bani Haddad
Founder & Co-CEO
Aleph Hospitality
Trevor Ward
Managing Director
W Hospitality Group
Scott Antel
Founder & Owner
Scotts FZ LLE
The Egypt Playbook:
Lessons from the World's Leading Hotel Operators
Elie Milky
Chief Development Officer for the Middle East, Northeast Africa, Greece, and Cyprus
Radisson Hotel Group
Makram El Zyr
CVP Development
Rotana Hotel Management Corporation
Dr․ Ghada Shalaby
Former Vice Minister of Tourism and Antiquities for Tourism Affairs
The Arab Republic of Egypt
Mohamad Haj Hassan
Managing Director
Wyndham Hotels and Resorts
The Technology Reality Check:
What Hotel Operators Need to Get Right
Hasan Barakat
Head of Product Management
Advanced Computer Technology (ACT)
The Rise of Hospitality-Driven Workspaces:
Why the Best Offices Now Feel Like Hotels
Michael Aldridge
Founder & CEO
KOFISI
Sustainability in Focus:
Green Lodging, Red Sea Projects & the Rise of Eco-Tourism
George Maltezos
Associate Director, Regional Head SEMED, Real Estate
European Bank for Reconstruction and Development (EBRD)
From Sun-and-Sea to Integrated Destinations:
The Next Chapter for the Red Sea
Mohamed Amer
Chief Executive Officer
El Gouna
Jessy El Murr
Founder & Former BBC Journalist
Motahadith|a Executive Communications L.L.C
TenX Leadership Talk:
The Entrepreneur Who Helped Put Egypt on the Global Tourism Map
Networking Luncheon
Beyond Hotels:
Investing in Egypt's Next Generation of Mixed-Use Destinations
Gary Greene
Principal
GGD
Ayman Ezzeddine
Senior Director Development
Radisson Hotels
Nabil Amasha
Co-founder and CEO
People and Places
Lars Geweyer
CEO - Chief Executive Officer
ADD Properties - Hospitality Division
Key Note:
Egypt's Market Outlook
Stakeholder Perspectives:
Creating Value Through Branded Residences
The Branded Living Opportunity:
Market Growth, Buyer Demand & What Comes Next
Richard Stevens
Group CEO
Sectorlight
Brand to Residence:
Turning Equity into Experience & Value
Navigating the Legal and Regulatory Landscape in Egypt
Homes with Hospitality:
Are Branded Residences the Future of Luxury Egypt?
What's Next for Branded Residences in Egypt? The Power of Brand in Creating Long-Term Value
Until We Meet Again:
Closing Remarks
Matthew Weihs
Chief Development Officer
The Bench