Video Insights

Chairman

Jonathan Worsley

Chief Executive Officer

Muin Serhan

Homepage

Muin Sehran, Chief Executive Officer, Amsa Hospitality at FHS Saudi Arabia 2026

Breadcrumbs

In this interview at FHS Saudi Arabia, Muin Sehran, chief executive officer of AMSA Hospitality with two decades of experience across Marriott, NEOM and AMSA, shared insights into how the company is scaling its hotel pipeline while investing in homegrown Saudi talent. The discussion explored AMSA's approach to talent development through the AMSA Academy, the realities of building franchise partnerships with international hospitality brands, and how Saudi hospitality culture shapes the guest experience across the company's growing portfolio.

In this interview at FHS Saudi Arabia, Muin Sehran, chief executive officer of AMSA Hospitality with two decades of experience across Marriott, NEOM and…

description

generator

https://cms.thebench.com/assets/content-library/img/FHS-SA/_1200x630_crop_center-center_82_none/Screenshot-174.png?mtime=1785747333

https://www.instagram.com/futurehospitalitysummit/

https://www.youtube.com/channel/UCy0A4W7Y7mJinSJqWOryVQQ

https://www.linkedin.com/showcase/future-hospitality-summit/

https://www.facebook.com/profile.php?id=100088191086395&_rdc=1&_rdr

Muin Sehran, Chief Executive Officer, Amsa Hospitality at FHS Saudi…

https://futurehospitality.com/sa/muin-sehran-chief-executive-officer-amsa-hospitality

referrer

robots

twitter:card

twitter:creator

twitter:description

https://cms.thebench.com/assets/content-library/img/FHS-SA/_800x418_crop_center-center_82_none/Screenshot-174.png?mtime=1785747333