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Branded Residences Forum has been rebranded to FHS Living

FHS Living

1st October 2026

Held adjacently with FHS World, this exclusive one-day forum explores the alternative asset classes in the living sector.

FHS Living will take place on the Summit Stage entirely on Day 3. Access to FHS Living is limited to Premium and FHS Living Pass holders.

2026 Partners

Founder Partner

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Strategic Partner

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Partner

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Partner

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Partner

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Media Partner

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2026 Speakers

Rahul Salgia
Founder & CEO
DigiValet

Michael Aldridge
Founder & CEO
KOFISI

Riyan Itani
Founder
Global Branded Residences Ltd.

Judith Cartwright
CEO & Founder
Black Coral Consulting

Elie Milky
Chief Development Officer for the Middle East, Northeast Africa, Greece, and Cyprus
Radisson Hotel Group

Tea Ros
Managing Director
Strategic Hotel Consulting

Ina Plunien
Senior Vice President - Hospitality
Cain

Fritz Dickamp
Managing Director
Studio 49

Jeff Tisdall
Chief Business Officer, Global Head of Mixed-Use
Accor One Living

Christopher Sanderson
Co-Founder & Chief Creative Officer
The Future Laboratory

Daniel von Barloewen
Senior Vice President, Global Mixed-Use Development - Accor One Living
Accor

Adeline Phua
Managing Director, Lyf, & Vice President of Business Development
The Ascott Limited

Richard Stevens
Group CEO
Sectorlight

Oliver Hogg
Chief Executive Officer
Arzan Investment Management

Elias Hayek
Shareholder & Co-Chair of the Middle East and European Hospitality Group
Greenberg Traurig

Adil Jabrayilov
Development Director
Legacy Hotels Holding

Alice Targett
Director - Marketing & Brand Advisory Services, EMEA, Accor One Living
Accor

Piers Brown
Chief Executive Officer
International Hospitality Media Limited

Luis Amaral
Community leader and Innovator
Most Traveled People (MTP)

Miltos Bosinis
Chief Executive Officer
H&H

Tariq bin Hendi
CEO and Board Member
Astra Tech

Pekka Hirvi
Assistant Vice President - Business Development, Middle East, Africa & Turkey
The Ascott Limited

Govind Mundra
Head of Development – Middle East & Africa
Wyndham Hotels & Resorts

Raju Shroff
Director
Signature Developers

Paul Bridger
COO
Rove Hotels

Louis Abi Abboud
Group Chief Growth Officer& COO Middle East, Africa & Asia Pacific
Ennismore

Why Living?

Branded residences

Europe's fastest-growing luxury real estate category. With more than 300 schemes projected by 2032, branded residences offer developers an efficient route to capital through presales, while delivering premium returns to investors.

Student accommodation (PBSA)

97% average occupancy across Europe. Annual investment growth of 11% has made PBSA a firmly institutional category, with sovereign funds, pension funds and global asset managers leading deployment.

Senior living

Care home investment in EMEA grew 165% year-on-year in 2025. Ageing demographics across Germany, the Netherlands and the Nordics are creating enduring, demographically-driven demand for well-capitalised senior living platforms.

Serviced living

The convergence of residential and hospitality is reshaping how developers, operators and capital approach yield. Serviced apartments and aparthotels are demonstrating strong income stability and attracting long-duration capital.

Co-living

Institutional co-living operators are scaling across European gateway cities, supported by capital seeking contractual income streams and the operational expertise to manage them.

Shared ownership

Accessible entry points into residential real estate at a time of tightening affordability across prime European markets - a growing category attracting both private equity and institutional capital.

Club concepts and hostels

Hybrid formats serving the social living ambitions of younger demographics at scale. A category attracting growth capital from lifestyle-focused operators and investors seeking experiential living exposure.

Mixed-use developments

Hospitality as the anchor of integrated communities - hotels, branded residences, retail and wellness brought together into developments that command premium pricing and institutional-grade returns.

Asset Classes

Branded Residences

Student Accommodation

Senior Living

Serviced Living

Co-living

Shared Ownership

Club Concepts

Mixed Use

Hotels & Resorts

Testimonials

"Success in branded residences requires specialised expertise across multiple disciplines - which is why we see The Branded Residence Forum [now FHS Living] by Accor One Living as such an essential platform for discussion. At this trailblazing event, we will pull together key-decision makers from across the sector - including residential developers who have executed enormously successful projects, expert lawyers, branding and communication firms, architects, interior designer and other key consultants - the key players who are propelling the success of branded residences globally."

Jeff Tisdall

CBO, Accor One Living

"We see The Branded Residences Forum [now FHS Living] by Accor One Living as an important opportunity for the industry to gather and discuss this ever-expanding sector. Interest is now truly global and standalone branded development activity is accelerating. At the same time, exciting new brands and partnership are emerging - simply put, investors have a lot to consider and share when it comes to branded residences."

Riyan Itani

Founder, Global Branded Residences

"FHS World in Dubai is a key gathering for hospitality investors and it is only natural that its scope has been expanded to include a 'must-attend' day-long event for those developing, operating or exploring branded residences. We see this forum as a key opportunity for investors to delve into the key issues and trends, such as rental programs, legal structure, sales and marketing and design."

Rico Picenoni

Head of Savills Global Residential Development Consultancy

Upcoming FHS Living Events

Dubai

1st October 2026

Madinat Jumeirah

Cairo

11 November 2026

Sofitel Downtown Cairo Nile

Paris

23-24 Feb 2027

Pullman Paris Montparnasse

Riyadh

23 March 2027

Mandarin Oriental Al Faisaliah