In this insightful episode of the FHS podcast, Jonathan Worsley speaks with Jake Haupert, a leading voice in regenerative tourism and co-founder of the Transformational Travel Council. From a pivotal moment on a Californian beach to a life-altering climb up Mount Kilimanjaro, Jake shares how his early experiences led him to redefine travel as a catalyst for personal growth, cultural exchange, and environmental regeneration.

The conversation explores the meaning of transformational travel, the shift from passive tourism to active co-creation, and how the hospitality industry can embrace meaningful human connection alongside AI. Jake also touches on how regenerative tourism goes beyond sustainability, drawing inspiration from nature and community-driven values. As tourism looks to the future, Jake advocates for intentionality, authenticity, and purpose—not just for guests, but for entire destinations and their people.