14 - 16 APRIL 2025
Mandarin Oriental Al Faisaliah, Riyadh
Profile
Marco Franck
Chief Hospitality Officer
Boutique Group
Franck is an award-winning hotelier who has lived in more than 20 countries. He brings more than 25 years of experience in the luxury hospitality industry to Boutique Group, as the new hospitality company sets about redefining the sector in Saudi Arabia and beyond. Prior to joining Boutique Group, Franck honed his luxury skill-set with 12 years spent in senior leadership roles at Aman, having led their Americas and subsequently their Asia hotel portfolio. Most recently, he was the Global Head of Hotels at Habitas. Franck has a passion for history, culture, architecture and interior design, which aligns with Boutique Group’s focus, as does his interest in educational outreach and regeneration projects.
See Marco Franck speak in the following sessions:
Tuesday 30 April: 16:50 - 17:20
Brand Dilemma: Navigating the Pros and Cons of Launching New Brands – A Strategic Exploration for Hospitality Decision-Makers