11-13 May 2025
Mandarin Oriental Al Faisaliah, Riyadh

Startup Den at FHS Saudi Arabia 2025

The Startup Den provides a platform for entrepreneurs in the Saudi hospitality industry to present their business models to a panel of judges and investors. Participants gain exposure, potential mentorship, funding opportunities, and the chance to win prizes such as incubation support.

Benefits:

  • Present to industry delegates and potential investors attending FHS Saudi Arabia.
  • Opportunities for incubation, mentorship, or funding.
  • Complimentary ticket to attend FHS Saudi Arabia 2025.


Criteria for Participants

  • Early-stage startups in the hospitality sector with a viable product or service
  • Innovative solutions with strong growth potential and the ability to address industry challenges
  • Annual revenue under 1 million USD
  • 2 to 30 employees
  • Less than 3 years in business
  • Seed or early-stage funding (50,000 to 500,000 USD raised)


Participation is preferably, though not exclusively, open to startups operating within the hospitality sector in Saudi Arabia.

Apply Here

Event Format

  • Each finalist has 5 minutes to present their concept, business model, and supporting data on stage.
  • Judges have 2 minutes to ask questions following each presentation.
  • Judging Panel: Comprises industry experts, investors, and entrepreneurs.

Additional Opportunity - Discounted Exhibition Stand

Maximise the visibility of your startup further at FHS Saudi Arabia with a dedicated stand in addition to your participation as a start-up.

Should you be interested in taking an exhibition stand, we have a discounted rate for startups:

Register Interest

Winner of STARTUP DEN 2024

Passionate entrepreneurs pitched their business models to a distinguished panel of judges for Startup Den, consisting of Salma Arafa, Senior Innovation Specialist, UN Tourism, Maya Ayoub, Founder & CEO, District 12 and Women in Tech Ambassador for Saudi Arabia,
Jonathan Worsley
, Chairman and CEO, The Bench & Nouf Alarthi, Business Development Manager, TDF Grow

Sam Payrovi, the Founder of ARKHAUS, the first floating social club of its kind, that joins like-minded disruptors and innovators in a unique, luxurious environment completely surrounded by water.

Startup Den Judges 2024

Startup Den Finalist 2024

Previous Startup Den Participants