Profile

Ada Renedo

Regional CEO, Middle East
Together Group

With her entrepreneurial mindset and deep experience of the market, Regional CEO Ada Renedo brings together transformative brand expertise by curating the world’s best talent to support business and brand creation, evolution and success in the region for Together Group. Ada has more than 10 years experience in the United Arab Emirates and Saudi Arabia, and 15 years experience as a luxury brand leader working in the US and the Middle East. She has managed large scale portfolios of globally-acclaimed hospitality and F&B brands, including Jumeirah Group, and has been on the executive teams of both innovative start-ups and global corporations. Ada’s knowledge of and passion for the region led to a desire to deliver the Kingdom a new kind of creative services model – curating the best in class in every class. Through Ada, the Middle East’s most discerning brands and businesses can access the world’s best creative talent built for the luxury sector. Together Group is a curated collective of high-quality creative consultancies, marketing, technology and production studios crafting the future of luxury and lifestyle. The portfolio includes The Future Laboratory, Purple, Construct, Noë & Associates, King & Partners, North Six, Folk, Hot Pot China and Seven Dials City. Together we create and elevate brands, experiences and destinations through our profound understanding of luxury consumer desires, imaginative and immersive storytelling, meticulous design of experiences and innovative use of technology.  Our vibrant community of thinkers, makers and innovators are connected by a relentless cultural curiosity, commitment to excellence and shared passion for delivering meaningful and lasting value for our clients.  Together Group’s Middle East HQ, based in Riyadh, provides a seamless experience, executive management and strategic insight in harmony with a regional context and a vision to shape the future of luxury in the region.