Profile

Georgina Clair Woollams-Edwards

Founder & Managing Director
Katch International

Georgie Woollams is the Managing Director of Katch International, a dynamic consultancy renowned for its experiential PR and communications expertise that operates in Dubai, London, and Riyadh. With over two decades of global experience in the field, Georgie spearheads a diverse range of services spanning traditional and digital communication realms, including public relations, social media management, branding, and digital marketing. For the past 8 years, the agency has been actively working in the KSA market, notably aligning Live Nation Middle East with the General Entertainment Authority to bring iluminate to Jeddah and handling the PR, social media, and integrated communications for BTS' historic live show at King Fahd International Stadium in Riyadh. In addition to its achievements in entertainment, Katch International boasts a rich portfolio in the hospitality domain, evidenced by its handling of the brand launch for Lewis Hamilton's Neat Burger, the world's first plant-based sustainable burger chain, the relaunch of At.mosphere, the iconic dining destination located on the 122nd floor of the Burj Khalifa, and its collaboration with talented chefs including Pierre Gagnaire, Greg Malouf, and Yann Bernard Lejard of La Table Krug by Y. Currently, Katch International works closely with the renowned Address Jabal Omar Makkah and recently took charge of the launch of Pierre Hermé Paris at Four Seasons Hotel Riyadh as well as launching Atlantis The Royal. Katch International's portfolio includes collaborations with renowned clients such as Emaar, Expo 2020, FIFA World Cup, F1, Armani Hotel Dubai, BRAG, Rixos Hotels, W Abu Dhabi - Yas Island, UNTOLD Dubai, More Cravings by Marriott Bonvoy, Sunset Group Hyatt, Accor, Hilton, and many others, creating a series of compelling campaigns in the region. After launching Katch Disruption 6 years ago, Katch has now grown further to launch Katch Connects, a strategic alliance with experts around the world, offering clients across the Middle East services including sustainability, corporate crisis communications, in-game branding, international celebrity and KOL partnerships, as well as digital marketing communications and AI.