Georgie Woollams is the Managing Director of Katch International with more than 20 years of invaluable international experience in the realms of Communications and PR. Georgie coordinates a wide range of digital and traditional communications services, spanning public relations, social media, creative design and branding, digital marketing and conceptual development.

Katch and Georgie have worked in the KSA market for the last 8 years including aligning Live Nation with the General Entertainment Authority to bring Iluminate to Jeddah for Saudi Arabia’s first-ever non-traditional live entertainment show. Additionally, Katch recently handled the PR, social media and integrated communications for BTS’ historic live show at King Fahd International Stadium in Riyadh, as the global pop sensations became the first foreign musical act to perform in Saudi Arabia. Georgie has also led communications for Middle East Film & Comic Con, Insomnia Gaming Festival, Future Hospitality Summit and many more campaigns in the Kingdom.

Georgie also handled the brand launch for Lewis Hamilton’s Neat Burger, the world’s first plant-based sustainable burger chain. Katch’s Concept and Branding department, which was formed 11 years ago, has worked with brands like Pierre Gagnaire, Marriott, More Cravings by Marriott Bonvoy, Hyatt, Accor, Hilton, Greg Malouf, and Al Wasl, amongst others, both creating innovative concepts from scratch and revamping existing concepts to give them new life.

Katch International currently boasts some well-known names globally. Katch has worked with renowned client including Emaar across their portfolio including Address Hotels & Resorts, Rove Hotels, Expo 2020, Fifa World Cup, F1, Atlantis The Royal, Vida Hotels, and Armani Hotel Dubai, along with a range of other clients such as Live Nation Middle East, BRAG, Rixos Hotels, W Abu Dhabi – Yas Island, UNTOLD Dubai, More Cravings by Marriott Bonvoy, and many more.

With her extensive know-how and insights when it comes to the GCC, MENA and international markets, Georgie continuously endeavours to evolve the scope of Katch International’s operations to ensure the agency stays at the forefront of market servicing by localising its offering for each market it enters.