As the Chief Executive Officer at Boutique Group, Mark De Cocinis leads creating the finest Saudi hospitality experience, turning historical and cultural palaces into ultra-luxury hotels. Before joining Boutique Group, he was the Chief Executive Officer of Urban Resort Concepts, a boutique ultra-luxury hotel company based in Shanghai, China, overseeing boutique hotels in Asia. He was President of DeMarcheli Hospitality Limited HK, an Asset Management company working with owners investing and developing prime real estate with luxury hotels and residences in Asia Pacific.

Mark has dedicated his long career of over 40 years to the luxury hospitality segment, having worked for some of the most prestigious hotel brands across North America, Europe, the Middle East, and Asia, including President & COO of One & Only Resorts, Executive Vice President Global for Shangri-La Group, and Regional Vice President Asia Pacific for The Ritz-Carlton Hotel Company. In his long outstanding career, De Cocinis received the inaugural Friendship Award in 2004 from Hu Jintao - former President of the People's Republic of China- for his remarkable community service and charity fundraising. Mark has also been honored with the Magnolia Award (Silver and Gold) for his exceptional contributions to business, people development, and community support through his involvement with the Children's Charity Foundation in China.