11-13 May 2025
Mandarin Oriental Al Faisaliah, Riyadh
Profile
Stefan Breg
Managing Partner - Consulting
Keane Consult & Create
Stefan is Managing Partner - Consulting of Keane Consult & Create (www.thisiskeane.com) providing the lead on strategic F&B consulting and masterplanning from studios In London, Dubai, Riyadh & Bangkok. He was previously F&B Senior Director at Marriott for Middle East & Africa based in Dubai; with over 1200 F&B venues and $1 billion + revenue.
Stefan has over 300 F&B concepts to his name and brought brands such as Buddha Bar, Hakkasan, Pierre Gagnaire and Embassy to the ME. His previous positions include 10 years as founder/CEO of TRIBE: one of the most successful F&B strategy houses in the Middle East with extensive work on malls such as Mall of the Emirates and Yas Mall.
He was also the regional F&B lead with IHG in SE Asia/ME, Hilton (Europe) and a senior consultant with E&Y. KEANE are currently engaged on F&B strategy & masterplanning assignments with a number of the 'giga' projects in the Kingdom.