Positions held: Senior Director Development & Vice President Commercial

Education: (university): Bachelor’ degree in economics / American University of Beirut

Current role and responsibilities: Senior Director Development, Deutsche Hospitality

• Implement the company growth strategy within the middle east with key focus on KSA
• Sourcing and conversion of new deals
• Presentation of company and brands to potential owners
• Strategic partnerships, cooperation agreements and operator search
• Feasibility studies and value engineering
• Negotiation of LOI, HMA’s and franchise agreements

Career highlights: A hospitality professional with 36 years’ experience in commercial and development across the Middle East and Africa. Covering key corporate roles with Hilton, Rotana, Movenpick, Dur Hospitality and Deutsche Hospitality

Hobbies: skiing, swimming, cross fit