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Accor One Living

Jeff Tisdall, Chief Business Officer, Accor One Living

Asset class
Branded Residences, Mixed Use
Where
Global. Flagships include The OWO Residences by Raffles in London and SO/ Uptown Dubai Residences
Stage
Operating
Accor One Living
What it is
Accor's platform for branded residences and mixed-use projects, launched on 17 January 2023. It spans more than 25 Accor brands, from Raffles and Fairmont to lifestyle, premium and midscale names, and adds coworking, extended-stay hotels and private clubs to schemes that Accor hotels anchor.
The gap
Most of the new hotel opportunities Accor sees are mixed-use, Tisdall said in April 2024. Investors want operators who can run the hotel and extend the brand to homes, coworking and private clubs. Buyers want turnkey second homes, cared for and let while they are away.
The answer
One integrated team covers every phase, from planning and design to sales, pre-opening and operation. The hotel gives owners round-the-clock on-demand services while design protects their privacy. Shared amenities, facilities and infrastructure let investors extend management across several parts of one scheme, and an Apartments and Villas channel markets owners' homes for rent.

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