Living, in practice.

Projects led by FHS Living Founding Advisors, from serviced living in Amsterdam to care residences in London. Each one answers a question the sector will put on the table in Paris.

Zoku
Hans Meyer, Co-founder and Managing Director
Asset class
Serviced Living, Hotels & Resorts
Where
Amsterdam, Copenhagen, Vienna and Paris
Stage
Operating
What it is
A home-office hybrid for people staying days or months. The Zoku Loft lifts the bed onto a raised platform and frees the floor for a kitchen, storage and a four-seat table for working or hosting. Rooftop social spaces replace the lobby, with coworking, a restaurant and a community programme.
The gap
Before drawing a plan, the founders interviewed 150 travelling professionals. Two problems kept coming up: hotel rooms are built around the bed and fail anyone staying more than a few nights, and weeks away from home are lonely.
The answer
Private space downstairs, social space upstairs and a team whose job is to connect guests with each other and the city. Every Zoku is B Corp certified, and Zoku Amsterdam was among the first hotels in the world to certify, in 2018.
533lofts across four buildings
In ParisWork, Live, Belong: Designing the Next Generation of Mixed-Use Communities
Link to this case
Loveday & Co
Laurence Geller CBE, Co-founder, Chairman and Chief Executive
Asset class
Senior Living, Club Concepts
Where
London – Belgravia, Kensington, Abbey Road and Chelsea
Stage
Operating
What it is
Luxury care residences that pair 24-hour residential, nursing and dementia care with hotel-grade dining, wellness and service. The Loveday Club extends the offer to seniors who still live independently. Loveday Kensington was rated Outstanding by the Care Quality Commission on its first inspection.
The gap
Geller lost both parents to dementia and struggled to find personalised, compassionate care for them. The UK care system is under strain, and that standard of care is hard to deliver at mass-market scale.
The answer
A former hotel chief executive's model puts clinical teams inside hospitality settings. Dementia-informed design includes circadian lighting and acoustic monitoring, and staffing runs well above the sector norm. Care standards draw on research funded through the Geller Institute of Ageing and Memory.
114suites across four London residences
In ParisThe Art of Living: Where Hospitality Meets Home
Link to this case
The Embassies
Jan Garde, Founder and Chairman
Asset class
Senior Living, Serviced Living, Club Concepts
Where
Hamburg, Germany, open since early 2025; headquartered in Zurich
Stage
Operating
What it is
Serviced living and a members' club for lifestyle-driven grown-ups, inside Hamburg's listed Hindenburghaus. The building holds 45 serviced apartments above around 1,200 sq m of club and wellbeing space, with a public café, bakery and bookshop at street level. Membership opens a network of partner clubs.
The gap
Demographic change is driving demand for later-life housing the market has not met, and what exists tends to separate older people from city life. Garde set out to rewrite what growing older looks like, without the scheduled bingo nights.
The answer
Design-led apartments come with hotel services. The club is open to non-residents, so the building never becomes age-segregated, and the street-level café ties it to the neighbourhood. Applicants for Hamburg ranged from 46 to 81 years old.
46–81the age range of applicants for Hamburg
In ParisThe Art of Living: Where Hospitality Meets Home
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Maslow's
Guy Ivesha, Founder and CEO
Asset class
Club Concepts
Where
London – Mortimer House in Fitzrovia, 1 Warwick in Soho and Maslow's Kensington, opened June 2026
Stage
Operating
What it is
Members' houses that put work, fitness, wellbeing, food and social life under one membership. Each sits in a restored heritage building with private studies for 4–40 people, meeting rooms, gyms, studios and restaurants, some open to the public. Kensington adds 30,000 sq ft and a BREEAM Excellent rating.
The gap
Ivesha argues the traditional office no longer fits how people work, while many London members' clubs are purely social and exclusive. Wellbeing usually sits outside the working day rather than inside it.
The answer
An inclusive but selective members' house with no dress code, where wellbeing sessions of 15–60 minutes fit between meetings. Ivesha founded the group in 2016 and opened Mortimer House in 2017.
30,000 sq ftat Maslow's Kensington, rated BREEAM Excellent
In ParisWork, Live, Belong: Designing the Next Generation of Mixed-Use Communities
Link to this case
a&o Hostels
Oliver Winter, Founder and CEO
Asset class
Hotels & Resorts
Where
46 properties in 32 cities across 10 European countries; headquartered in Berlin
Stage
Operating
What it is
Europe's largest hostel group, with hotel-standard private rooms and dorm beds under one roof. Almost every room has its own bathroom, and buildings add shared kitchens, bars, lounges and work areas. Guests range from school groups and students to families and independent travellers.
The gap
Winter founded a&o in Berlin in 2000 on an idea from his own travels: affordable, professionally run beds in city centres for young people. Hostels then meant shared bathrooms and basic rooms.
The answer
A lean model with more beds per room, fewer staff and a cheaper fit-out than a budget hotel, which put break-even occupancy at around 30% (company figure, 2023). Most properties are conversions of offices, hotels and commercial buildings, and a premium sister brand, Schulz, is growing.
31,600beds across the group, 2025 figures published July 2026
In ParisOne Asset, Multiple Income Streams: The New Living Investment Model
Link to this case
LyvInn
Navneet Bali, Founder and CEO
Asset class
Serviced Living, Hotels & Resorts
Where
Frankfurt, Germany (164 rooms, opened May 2023). Berlin, Paris, Vienna, Dublin and London are in development, with a target of 14 hotels by 2029.
Stage
Operating
What it is
A hybrid of lifestyle budget hotel and hostel, designed by Studio Aisslinger. Private and multi-bed rooms share one building with co-working, round-the-clock food, a bar and a regular events programme. The name joins "Lyv" for extended stays and "Inn" for short ones.
The gap
Graduates, first-jobbers and digital nomads want affordable, sociable places to live and work on the move, and few brands serve them. Bali, who built Meininger, says institutional capital now wants hybrid accommodation but has too few options to buy.
The answer
Short and extended stays under one roof, with social spaces open to locals as well as guests. Growth comes through conversions of hotels, hostels and offices of 100–350 rooms, backed by Blantyre Capital.
14hotels targeted by 2029
In ParisOne Asset, Multiple Income Streams: The New Living Investment Model
Link to this case
Adina Apartment Hotels
Asli Kutlucan, CEO Europe, TFE Hotels
Asset class
Serviced Living, Hotels & Resorts
Where
Germany, Austria, Denmark, Switzerland, Hungary and the UK – around 22 properties (December 2025); European base in Berlin
Stage
Operating
What it is
Apartment hotels with a full kitchen in every unit, from studios to three-bedroom apartments, plus hotel services, hosts and long-stay rates. The European business also runs A by Adina, a premium tier, and the MM:NT Berlin Lab, a six-room micro hotel that tests ideas on real guests before roll-out.
The gap
Extended-stay hospitality is still under-supplied in Europe compared with other markets. Younger guests raised on Airbnb, co-living and student housing expect flexibility and service at every life stage, and for many, convenience now matters more than ownership.
The answer
What Kutlucan calls casual living: hotel comfort with the freedom of a home. New supply increasingly comes from adaptive reuse of offices and retail, including a 161-unit A by Adina in Berlin's FÜRST quarter due in 2027.
161units in an A by Adina at Berlin's FÜRST quarter, due 2027
In ParisThe Art of Living: Where Hospitality Meets Home
Link to this case
Native by Numa
Philip Lassman, Managing Director UK & Ireland, NUMA Group
Asset class
Serviced Living, Hotels & Resorts
Where
London, Manchester, Edinburgh and Glasgow. NUMA Group runs more than 11,000 units in 40+ cities across 16 European countries (October 2026).
Stage
Operating
What it is
NUMA runs design-led rooms and apartments with no front desk, no keycard and round-the-clock messaging support, for short or long stays. Native by Numa, launched in October 2025, is its premium lifestyle brand, with studios to two-bedroom apartments in central buildings such as a converted convent in Fitzrovia.
The gap
Hotel chains struggle to serve digital, time-poor guests because of legacy systems and slow cultures, while short-term rentals face tightening city rules. Guests who wanted apartment space with hotel reliability had to pick one.
The answer
Hotel-grade licensing, quality and service with the space and kitchens of a rental, run on NUMA's own technology platform. Lassman leads the UK and Ireland business, with four UK openings totalling 188 units scheduled for 2026.
11,000+units run by NUMA Group in 40+ cities
In ParisOne Asset, Multiple Income Streams: The New Living Investment Model
Link to this case
Cloud 7 Residence and The House Residence
Marloes Knippenberg, CEO, Kerten Hospitality
Asset class
Serviced Living, Mixed Use
Where
AlUla and Jeddah, Saudi Arabia
Stage
Operating in AlUla; in development in Jeddah
What it is
Two serviced-living brands from Kerten Hospitality. Cloud 7 Residence offers affordable, modern living spaces for social, connected residents. The House Residence pairs upscale apartments and villas with hotel services. Both take short and long stays. Kerten runs Cloud 7 Residence AlUla and signed The House Residence in Jeddah's Al Salam District at Future Hospitality Summit Saudi Arabia in May 2025.
The gap
The Royal Commission for AlUla (RCU) spent 2018 to 2023 building AlUla as a luxury destination. It targets more than 5,000 keys by 2030, for diverse guest segments and accommodation needs. Film AlUla needed beds and offices for visiting crews. Across the Middle East and North Africa, Kerten reports owners seeking flexible concepts and rising demand for community-rooted hospitality.
The answer
RCU built lodgings for visiting film crews, then chose Kerten in 2023 to run them as Cloud 7 Residence AlUla. It has 301 bungalows and suites with kitchenettes, a pool, sports courts and Ouspace workspaces, open to crews, tourists and long-stay guests. In Jeddah, The House Residence will add 113 apartments and villas inside Baraka's 45,000 sq m Al Salam District.
301bungalows and suites at Cloud 7 Residence AlUla
In ParisThe Art of Living: Where Hospitality Meets Home
Link to this case
Accor One Living
Jeff Tisdall, Chief Business Officer, Accor One Living
Asset class
Branded Residences, Mixed Use
Where
Global. Flagships include The OWO Residences by Raffles in London and SO/ Uptown Dubai Residences
Stage
Operating
What it is
Accor's platform for branded residences and mixed-use projects, launched on 17 January 2023. It spans more than 25 Accor brands, from Raffles and Fairmont to lifestyle, premium and midscale names, and adds coworking, extended-stay hotels and private clubs to schemes that Accor hotels anchor.
The gap
Most of the new hotel opportunities Accor sees are mixed-use, Tisdall said in April 2024. Investors want operators who can run the hotel and extend the brand to homes, coworking and private clubs. Buyers want turnkey second homes, cared for and let while they are away.
The answer
One integrated team covers every phase, from planning and design to sales, pre-opening and operation. The hotel gives owners round-the-clock on-demand services while design protects their privacy. Shared amenities, facilities and infrastructure let investors extend management across several parts of one scheme, and an Apartments and Villas channel markets owners' homes for rent.
7,000+homeowners at close to 50 communities, March 2025
In ParisOne Asset, Multiple Income Streams: The New Living Investment Model
Link to this case
Nest Hotel
Amit Arora, COO, Arada Hospitality & Entertainment
Asset class
Student Accommodation (PBSA), Hotels & Resorts
Where
Aljada, Sharjah, UAE
Stage
Operating
What it is
Arada's first homegrown hotel brand: midscale, tech-led and built around coworking lounges. It sits beside the Nest Campus student housing cluster, was shaped with input from students and offers them part-time jobs, serving students, faculty, families and event visitors alike.
The gap
Sharjah was short of affordable rooms as airport traffic rose 11% to 17m passengers in 2024 and Aljada drew 8m visitors.
The answer
An affordable, community-designed hotel that works with the student campus rather than apart from it. Future Nest Hotels may sit beside further Nest Campus sites.
395rooms, opened in December 2025
In ParisWork, Live, Belong: Designing the Next Generation of Mixed-Use Communities
Link to this case
Al Faisaliah District
Khalid Saud Abuhaimed, CEO, Al Khozama Investments
Asset class
Branded Residences, Mixed Use
Where
King Fahad Road, Riyadh, Saudi Arabia
Stage
In development
What it is
A mixed-use destination beside Al Faisaliah Tower, developed by Al Khozama with GFH Capital at a cost of around SAR 1.5bn. It brings branded apartments, hotel residences, Grade-A offices, retail and wellness together. Al Khozama is also behind The Mark in Al Ghadeer, whose 171-key Al Faisaliah Hotel includes 130 studio residences.
The gap
The partners want a new benchmark for integrated mixed-use development in Riyadh as it grows into a global capital.
The answer
Living, work, hospitality and wellness gathered around one of the city's landmark addresses, from the investment arm of the King Faisal Foundation.
SAR 1.5bnapproximate development cost, with GFH Capital
In ParisWork, Live, Belong: Designing the Next Generation of Mixed-Use Communities
Link to this case
NomiLoft
Dirk Bakker, Partner, NomiLoft; CEO Hospitality, Necron Group
Asset class
Co-Living
Where
Europe first. Amsterdam, Eindhoven, Berlin, London and Paris are among the cities in the brand's vision; no site is announced yet.
Stage
Concept
What it is
A smart co-living brand for young professionals, creatives and internationals. Furnished lofts of around 50 sq m use a fold-away bed to double the living space, in modular buildings with a gym, coworking, a bar and a rooftop. One app runs keys, bookings and moves between cities.
The gap
Young people and essential workers are being priced out of the cities they work in, and conventional development is too slow and carbon-heavy to catch up. Moving city also means rebuilding a social life from scratch.
The answer
Prefab lofts the team says go up 40% faster with 60% less CO₂, a hotel-style resident experience and a membership that moves with residents from one NomiLoft city to the next.
40%faster to build, with 60% less CO₂, the team says
In ParisWho Pays for Sustainability? Investors, Lenders and Owners Debate the Business Case
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