Cloud 7 Residence and The House Residence
Marloes Knippenberg, CEO, Kerten Hospitality
- Asset class
- Serviced Living, Mixed Use
- Where
- AlUla and Jeddah, Saudi Arabia
- Stage
- Operating in AlUla; in development in Jeddah
- What it is
- Two serviced-living brands from Kerten Hospitality. Cloud 7 Residence offers affordable, modern living spaces for social, connected residents. The House Residence pairs upscale apartments and villas with hotel services. Both take short and long stays. Kerten runs Cloud 7 Residence AlUla and signed The House Residence in Jeddah's Al Salam District at Future Hospitality Summit Saudi Arabia in May 2025.
- The gap
- The Royal Commission for AlUla (RCU) spent 2018 to 2023 building AlUla as a luxury destination. It targets more than 5,000 keys by 2030, for diverse guest segments and accommodation needs. Film AlUla needed beds and offices for visiting crews. Across the Middle East and North Africa, Kerten reports owners seeking flexible concepts and rising demand for community-rooted hospitality.
- The answer
- RCU built lodgings for visiting film crews, then chose Kerten in 2023 to run them as Cloud 7 Residence AlUla. It has 301 bungalows and suites with kitchenettes, a pool, sports courts and Ouspace workspaces, open to crews, tourists and long-stay guests. In Jeddah, The House Residence will add 113 apartments and villas inside Baraka's 45,000 sq m Al Salam District.
301bungalows and suites at Cloud 7 Residence AlUla
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