2026 Agenda
Programme is subject to change.
Monday 09 November
11:00 - 16:30 5 hours 30 minutes
Exclusive City Experience & Tour- Reshaping Cairo’s Commercial Landscape:
A Behind-the-Scenes Lifestyle & Workspace Tour
Organised by Tayf Egypt
Explore how design thinking, specialty coffee culture, and premium coworking spaces are transforming Cairo’s business landscape.
Pre-registration for this tour required
Tuesday 10 November
08:30 - 09:30 1 hour
Registration
09:30 - 10:15 45 minutes
Speed Networking
10:00 - 10:15 15 minutes
Summit Stage
Welcome to FHS Egypt 2026
Jessy El Murr
Managing Director & Founder | Former BBC Journalist
Motahadith L․L.C
Matthew Weihs
Chief Development Officer
The Bench
10:15 - 10:25 10 minutes
Summit Stage
Opening Plenary:
Unlocking Egypt’s Potential
10:25 - 10:55 30 minutes
Summit Stage
From Vision to Destination:
Unlocking Egypt’s Next Wave of Growth
10:55 - 11:25 30 minutes
Summit Stage
From Regulation to Results:
Making Policy Work for Investors
Moderator
Mohamed Hanafi
Managing Director
LYNX Strategic Business Advisors
In conversation with
Maha Abdel Razek
Chief Executive Officer
Misr Real Estate Assets Management
Merette Elsayed
Chief Executive Officer
Legacy for Development & Management
Maya Ziade
Chief Development Officer PME MEAT
Accor
11:25 - 11:40 15 minutes
Summit Stage
The Economic Outlook:
Global Forces, Egypt’s Growth Story & Hospitality Investment
Moderator
Jessy El Murr
Managing Director & Founder | Former BBC Journalist
Motahadith L․L.C
In conversation with
Dr. Adla Ragab
Professor of Economics - Member of Parliament
Cairo University
11:40 - 11:55 15 minutes
Summit Stage
Setting the Scene for Hotel Performance and Development in Egypt
Mo El Hadi
Associate Director, Middle East & Africa
STR, a CoStar Group Company
11:55 - 12:25 30 minutes
Summit Stage
From Global Shifts to Local Opportunity:
What It Means for Hospitality Investment in Egypt
Moderator
Amr El Nady
Head of Hotels & Hospitality MEA and Managing Director, Global Hotel Desk
JLL
In conversation with
Maged Salah Al Din
CEO & Managing Director
Misr Abu Dhabi
12:25 - 12:45 20 minutes
Summit Stage
Capital on the Coast:
The Next Wave of Gulf Investment in Egypt
Hala Matar Choufany
President
HVS Middle East, Africa and South Asia
12:45 - 13:00 15 minutes
Summit Stage
Is Egypt Ready for Its Next Hospitality Boom?
Moderator
Jessy El Murr
Managing Director & Founder | Former BBC Journalist
Motahadith L․L.C
In conversation with
Elie Younes
Global Chief Development Officer
Radisson Hotel Group
13:00 - 14:00 1 hour
Networking Lunch
14:00 - 14:15 15 minutes
Summit Stage
The Global Travel Reset:
Geopolitics, Feeder Markets and Egypt’s Tourism Opportunity
Samer Alkharashi
Director of UN Tourism Regional Office for the Middle East
UN Tourism
14:15 - 14:40 25 minutes
Summit Stage
The Golden Route:
Building a Luxury Tourism Corridor from Cairo to the Nile
Moderator
David Keen
Founder & CEO
QUO
In conversation with
Shadi El Ghoneimi
Managing Partner, Head of Design
EL GHONEIMI International
Ahmed A. El Wassief
Chairman
Wings Group
14:40 - 14:55 15 minutes
Summit Stage
The Business of Revival:
Turning Cairo’s Heritage into Investable Real Estate
Jessy El Murr
Managing Director & Founder | Former BBC Journalist
Motahadith L․L.C
Karim Shafei
Chariman and CEO
Al Ismaelia for Real Estate Investment
14:55 - 15:00 5 minutes
Summit Stage
Before the World Sees It:
Hidden Egypt
15:00 - 15:40 40 minutes
Summit Stage
Beyond the Monuments:
Connecting Heritage, Communities and Places into a New Tourism Experience
Moderator
Dr․ Ghada Shalaby
Former Vice Minister of Tourism and Antiquities for Tourism Affairs
The Arab Republic of Egypt
In conversation with
Hisham El Demery
Chief Executive Officer
The Egyptian General Company For Tourism & Hotels "EGOTH"
Sherif Erian
Chief Executive Officer
Aga Khan Cultural Services - Egypt
Dr. Ahmed Ghoneim
Chief Executive Officer
Grand Egyptian Museum (GEM)
Mohamed Zaghloul
Board Member and VP Of International Expansion and Hospitality Developments
Egyptian Engineers Group (Zaghloul Holdings)
15:40 - 16:20 40 minutes
Summit Stage
From Coast to Coast:
Positioning Egypt as a Year-Round Tourism Destination
16:20 - 16:40 20 minutes
Summit Stage
People Power:
Building the Talent Behind Egypt’s Hospitality Pipeline
Prof. Dr. Ola Adel
Vice President for International Affairs
King Salman International University
Hala Al-Khatib
Executive Director
Egyptian Tourism Federation
Shoroke Zedan
CEO & Managing Director
Ta‘heal For VET Skills Excellence
16:40 - 17:00 20 minutes
Summit Stage
Beyond the Plate:
The Evolution of Resort Dining
James Hacon
Managing Partner
Think Hospitality
18:30 - 22:00 3 hours 30 minutes
Gala Networking Reception at Studio Samara
Hosted by Al Ismaelia Group and Gn'K Group
Join as Studio Samara, for a unique blend of old and new Egyptian culture through live theatrical performances, exquisite dining, and a captivating atmosphere. An immersive and unforgettable experience that will transport attendees to a world of nostalgia and modern glamour.
Wednesday 11 November
09:00 - 10:00 1 hour
Summit Stage
Executive Investor Breakfast & Project Showcase
10:00 - 10:15 15 minutes
Summit Stage
State of the Market:
2026 Hotel Openings & What's Next
Trevor Ward
Managing Director
W Hospitality Group
10:15 - 10:40 25 minutes
Summit Stage
The Franchise Blueprint:
Driving Egypt's Hospitality Expansion
Moderator
Trevor Ward
Managing Director
W Hospitality Group
In conversation with
Scott Antel
Founder & Owner
Scott's FZ LLE
Bani Haddad
Founder & Co-CEO
Aleph Hospitality
10:40 - 11:10 30 minutes
Summit Stage
The Egypt Playbook:
Lessons from the World's Leading Hotel Operators
Victor Abou-Ghanem
Chief Executive Officer
Story Hospitality
Makram El Zyr
Corporate Vice President, Development
Rotana
Mohamad Haj Hassan
Managing Director - MEA
Wyndham Hotels and Resorts
Elie Milky
Chief Development Officer for the Middle East, Northeast Africa, Greece, and Cyprus
Radisson Hotel Group
11:10 - 11:25 15 minutes
Summit Stage
The Rise of Hospitality-Driven Workspaces:
Why the Best Offices Now Feel Like Hotels
Michael Aldridge
CEO & Founder
KOFISI
11:25 - 11:40 15 minutes
Summit Stage
The Technology Reality Check:
What Hotel Operators Need to Get Right
Hasan Barakat
Head of Product Management
Advanced Computer Technology (ACT)
11:40 - 12:20 40 minutes
Summit Stage
Building Destinations:
The Role of Hospitality in Egypt’s Mixed-Use Developments
Moderator
Heba El Dessouky
Hospitality Innovations
Mountain View Developments
In conversation with
Nabil Amasha
Co-founder and CEO
People and Places
Ayman Ezzeddine
Senior Director
Radisson Hotel Group
Lars Geweyer
CEO - Chief Executive Officer
ADD Properties - Hospitality Division
Gary Greene
Principal
GGD
12:20 - 12:40 20 minutes
Summit Stage
From Sun-and-Sea to Integrated Destinations:
The Next Chapter for the Red Sea
Moderator
Jessy El Murr
Managing Director & Founder | Former BBC Journalist
Motahadith L․L.C
In conversation with
Mohamed Amer
Chief Executive Officer & Managing Director of Commercial Activities
El Gouna Red Sea & Orascom Development Egypt
12:40 - 13:00 20 minutes
Summit Stage
Branded Residences Explained:
Understanding the Concept and Its Global Rise
Daniel von Barloewen,
Senior Vice President, Global Mixed-Use Development
Accor One Living, Accor
13:00 - 14:00 1 hour
Networking Lunch
14:00 - 14:15 15 minutes
Summit Stage
The Branded Living Opportunity:
Market Growth, Buyer Demand & What Comes Next
Richard Stevens
Group CEO
Sectorlight
14:15 - 14:45 30 minutes
Summit Stage
Beyond the Brand:
Marketing Branded Residences in a Competitive Holiday Home Market
Moderator
Heba El Dessouky
Hospitality Innovations
Mountain View Developments
In conversation with
Govind Mundra
Head of Development Middle East & Africa
Wyndham Hotels & Resorts
Richard Stevens
Group CEO
Sectorlight
14:45 - 15:00 15 minutes
Summit Stage
Navigating the Legal and Regulatory Landscape in Egypt
15:00 - 15:30 30 minutes
Summit Stage
Stakeholder Perspectives:
Creating Value Through Branded Residences
Moderator
Yasmine I. Shihata
Founder and CEO
Enigma Magazine & Venus PR
In conversation with
Jack Cloke
Development Manager-MEA
Accor Living One
Antony Doucet
Chief Experience Officer
Kerten Hospitality
15:30 - 15:55 25 minutes
Summit Stage
The Business Case for Sustainable Hospitality and Destination Investment in Egypt
Moderator
Rania Taha
Senior Advisor & Founder and Chair
iVolution X - GenImpact Foundation
In conversation with
George Maltezos
Associate Director, Regional Head SEMED, Real Estate
European Bank for Reconstruction and Development (EBRD)
Dr Tarek Temraz
Director of Sustainibility
Redcon Properties
15:55 - 16:00 5 minutes
Summit Stage
Until We Meet Again:
Closing Remarks
Matthew Weihs
Chief Development Officer
The Bench
Thursday 12 November
09:00 - 12:00 3 hours
Downtown Cairo Heritage Walking Tour:
History, Architecture & Local Perspectives
Organised by Al Ismaelia Group
An immersive walk through the heart of Downtown Cairo. Discover historic architecture through the decades, unlock hidden local perspectives, and trace the biographies of the region’s iconic leaders.
The tour will end at Mazeej - a boutique hotel blending contemporary comfort with historic charm.
pre-registration required