2026 Agenda
Programme is subject to change.
Monday 09 November
11:00 - 16:30 5 hours 30 minutes
Exclusive City Experience & Tour- Reshaping Cairo’s Commercial Landscape:
A Behind-the-Scenes Lifestyle & Workspace Tour
Organised by Tayf Egypt
Explore how design thinking, specialty coffee culture, and premium coworking spaces are transforming Cairo’s business landscape.
Pre-registration for this tour required
Tuesday 10 November
08:30 - 09:30 1 hour
Registration
09:50 - 10:05 15 minutes
Summit Stage
Welcome to FHS Egypt 2026
Matthew Weihs
Chief Development Officer
The Bench
Jessy El Murr
Jessy El Murr, Former BBC Journalist | Managing Director & Founder
Motahadith L․L.C
10:05 - 10:25 20 minutes
Summit Stage
From Vision to Destination:
Unlocking Egypt’s Next Wave of Growth
Moderator
HE Ghada Shalaby
Former Vice Minister, Ministry of Tourism and Antiquities
The Arab Republic of Egypt
In conversation with
Eng․ Tarek Shoukry
Chairman of the Board of Directors, Real Estate Development Chamber, Federation of Egyptian Industries
Arabia Holding
Eng․ Mohamed Mahmoud Aboutaleb
Chief Executive Officer
Modon Misr for Asset and Facility Management
10:35 - 11:10 35 minutes
Summit Stage
From Regulation to Results:
Making Policy Work for Investors
Moderator
Mohamed Hanafi
Managing Director
LYNX Strategic Business Advisors
In conversation with
Maha Abdel Razek
Chief Executive Officer
Misr Real Estate Assets Management
Merette Elsayed
Chief Executive Officer, Legacy Development and Management
Chief Commercial Officer, Hassan Allam Holding
Hala Matar Choufany
President
HVS Middle East, Africa and South Asia
Maya Ziade
Chief Development Officer PME MEAT
Accor
11:10 - 11:25 15 minutes
Summit Stage
The Economic Outlook:
Global Forces, Egypt’s Growth Story & Hospitality Investment
Moderator
Jessy El Murr
Jessy El Murr, Former BBC Journalist | Managing Director & Founder
Motahadith L․L.C
In conversation with
Dr. Adla Ragab
Professor of Economics - Member of Parliament
Cairo University
11:25 - 11:40 15 minutes
Summit Stage
Setting the Scene for Hotel Performance and Development in Egypt
Mo El Hadi
Associate Account Director, Middle East & Africa
STR, a CoStar Group Company
11:40 - 12:10 30 minutes
Summit Stage
From Global Shifts to Local Opportunity:
What It Means for Hospitality Investment in Egypt
Moderator
Amr El Nady
Head of Hotels & Hospitality MEA and Managing Director, Global Hotel Desk
JLL
In conversation with
Ewan Cameron
Director Africa
Westmont Hospitality Group
Maged Salah El-Din
Chief Executive Officer
Misr Abu Dhabi for Real Estate Investments
12:10 - 12:20 10 minutes
Summit Stage
Unpacking HVS Egypt Hospitality Investment & Market Sentiment Survey 2026
Moderator
Heba El Dessouky
Hospitality Innovations Director
Mountain View Developments
In conversation with
Hala Matar Choufany
President
HVS Middle East, Africa and South Asia
12:20 - 12:40 20 minutes
Summit Stage
Is Egypt Ready for Its Next Hospitality Boom?
Moderator
Jessy El Murr
Jessy El Murr, Former BBC Journalist | Managing Director & Founder
Motahadith L․L.C
In conversation with
Elie Younes
Global Chief Development Officer
Radisson Hotel Group
12:40 - 13:10 30 minutes
Summit Stage
Behind The Deal:
Bringing Lifestyle Hospitality to Cairo
Moderator
Fritz Dickamp
Managing Director
Studio 49
In conversation with
Katharina Jaeger
Chief Executive Officer
The Code
Carlos Khneisser
Chief Development Officer Middle East & Africa
Hilton
Bedeir Rizk
Chief Executive Officer
PARAGON | ADEER
13:10 - 13:40 30 minutes
Summit Stage
Announcements & Signings
13:10 - 14:00 50 minutes
Networking Area
Networking Lunch
14:00 - 14:15 15 minutes
Summit Stage
The Global Travel Reset:
Geopolitics, Feeder Markets and Egypt’s Tourism Opportunity
Samer Alkharashi
Director of UN Tourism Regional Office for the Middle East
UN Tourism
14:15 - 14:45 30 minutes
Summit Stage
The Golden Route:
Crafting a Luxury Tourism Experience from Cairo to the Nile
Moderator
David Keen
Founder & CEO
QUO
In conversation with
Shadi El Ghoneimi
Managing Partner, Design Principal
EL GHONEIMI International
Ahmed A. El Wassief
Chairman & CEO
Wings for Tourism Investment (WTI)
Gauthier Guillaume
Founder & Chief Visionary Officer
GG&Grace International
14:45 - 15:05 20 minutes
Summit Stage
Beyond the Space:
Designing Destinations and Delivering the Experience
Moderator
Jessy El Murr
Jessy El Murr, Former BBC Journalist | Managing Director & Founder
Motahadith L․L.C
In conversation with
Kareem Nabil
CEO & Co-Founder
GNK Hospitality Group
Karim Shafei
Chairman & CEO
Al Ismaelia for Real Estate Investment
15:05 - 15:10 5 minutes
Summit Stage
Before the World Sees It:
Hidden Egypt
15:10 - 15:50 40 minutes
Summit Stage
Beyond the Monuments:
Connecting Heritage, Communities and Places into a New Tourism Experience
Moderator
HE Ghada Shalaby
Former Vice Minister, Ministry of Tourism and Antiquities
The Arab Republic of Egypt
In conversation with
Sherif Erian
Chief Executive Officer
Aga Khan Cultural Services - Egypt
Ihab Gohar
Chairman & Co-founder
Mediahub MENA
Abdelkhalek Ibrahim
Chief Executive Officer,
Nevera Egypt
Mohamed Zaghloul
Board Member & VP of International Expansion & Hospitality Developments
Egyptian Engineers Group (Zaghloul Holdings)
15:50 - 16:00 10 minutes
Summit Stage
Egypt’s New Cities:
A Promising Investment Destination
Dr. Eng. Ahmed Ismail Gabr
Vice Chairman for Planning & Projects
New Urban Communities Authority (NUCA)
16:00 - 16:30 30 minutes
Summit Stage
From Coast to Coast:
Rethinking the Year-Round Destination Equation
Moderator
Fiona Craw
VP Development - Africa
Westmont Hospitality Group
In conversation with
Ghanem Al Borolosy
Chief Executive Officer
Al Borolosy Developments
Mostafa El Nahawy
CEO & Co-Founder
Birdnest
Adham Elbedewy
Vice President
Brassbell Hospitality Group
16:30 - 16:55 25 minutes
Summit Stage
People Power:
Building the Talent Behind Egypt’s Hospitality Pipeline
Moderator
Fritz Dickamp
Managing Director
Studio 49
In conversation with
Prof. Dr. Ola Adel Abdelgawad
Vice President for International Affairs
King Salman International University
Hala El-Khatib
Executive Director
Egyptian Tourism Federation
Shoroke Zedan
CEO & Managing Director
Ta‘heal For VET Skills Excellence
16:55 - 17:10 15 minutes
Summit Stage
The Next Course:
The Evolution of Resort Dining
James Hacon
Managing Partner
Think Hospitality
17:15 - 18:15 1 hour
Prefunction Area
Speed Networking
18:30 - 22:00 3 hours 30 minutes
Gala Networking Reception at Studio Samara
Hosted by Al Ismaelia Group and Gn'K Group
Join as Studio Samara, for a unique blend of old and new Egyptian culture through live theatrical performances, exquisite dining, and a captivating atmosphere. An immersive and unforgettable experience that will transport attendees to a world of nostalgia and modern glamour.
Wednesday 11 November
09:00 - 10:00 1 hour
Investor Lounge
Executive Investor Breakfast & Project Showcase
10:00 - 10:15 15 minutes
Summit Stage
Egypt’s Hotel Pipeline & What’s Next
Trevor Ward
Managing Director
W Hospitality Group
10:15 - 10:45 30 minutes
Summit Stage
The Franchise Blueprint:
Driving Egypt's Hospitality Expansion
Moderator
Trevor Ward
Managing Director
W Hospitality Group
In conversation with
Ziad Abi Raad
Senior Director of Development for the Middle East & Africa
IHG Hotels & Resorts
Scott Antel
Founder & Owner
Scott's FZ LLE
Bani Haddad
Founder & Co-CEO
Aleph Hospitality
10:45 - 11:20 35 minutes
Summit Stage
The Egypt Playbook:
Lessons from the World's Leading Hotel Operators
Moderator
Stefan Dubbeling
Managing Director Development EMEA
WorldHotels
In conversation with
Victor Abou-Ghanem
Chief Executive Officer
Story Hospitality
Makram El Zyr
Corporate Vice President, Development
Rotana
Mohamad Haj Hassan
Managing Director - MEA
Wyndham Hotels and Resorts
Elie Milky
Chief Development Officer for the Middle East, Northeast Africa, Greece, and Cyprus
Radisson Hotel Group
11:20 - 11:30 10 minutes
Summit Stage
The Rise of Hospitality-Driven Workspaces:
Why the Best Offices Now Feel Like Hotels
Michael Aldridge
CEO & Founder
KOFISI
11:30 - 11:50 20 minutes
Summit Stage
The New Hospitality Economy:
Where Real Estate Meets Experience
Moderator
Fritz Dickamp
Managing Director
Studio 49
In conversation with
Michael Aldridge
CEO & Founder
KOFISI
Mohamed Samy
Founder & CEO
Tayf Egypt
11:50 - 12:05 15 minutes
Summit Stage
The Technology Reality Check:
What Hotel Operators Need to Get Right
Mohamed Tawfik
Group CEO
Advanced Computer Technology (ACT)
12:05 - 12:45 40 minutes
Summit Stage
Building Destinations:
The Role of Hospitality in Egypt’s Mixed-Use Developments
Moderator
Heba El Dessouky
Hospitality Innovations Director
Mountain View Developments
In conversation with
Nabil Amasha
Co-founder & CEO
People and Places
Ayman Ezzeddine
Senior Director Development
Radisson Hotel Group
Lars Geweyer
Chief Executive Officer
ADD Properties - Hospitality Division
Gary Greene
Principal
Gary Greene Design
12:45 - 13:00 15 minutes
Summit Stage
From Sun-and-Sea to Integrated Destinations:
The Next Chapter for the Red Sea
Moderator
Jessy El Murr
Jessy El Murr, Former BBC Journalist | Managing Director & Founder
Motahadith L․L.C
In conversation with
Mohamed Amer
CEO of El Gouna & Managing Director at Orascom Development Egypt
13:00 - 13:10 10 minutes
Summit Stage
Announcements & Signings
13:00 - 14:00 1 hour
Networking Area
Networking Lunch
14:00 - 14:20 20 minutes
Summit Stage
Branded Residences Explained:
Understanding the Concept and Its Global Rise
Daniel von Barloewen
Senior Vice President, Global Mixed-Use Development
Accor One Living, Accor
14:20 - 14:35 15 minutes
Summit Stage
The Branded Living Opportunity:
Market Growth, Buyer Demand & What Comes Next
Richard Stevens
Group CEO
Sectorlight
14:35 - 15:00 25 minutes
Summit Stage
The Power of the Brand:
Marketing Branded Residences in a Competitive Holiday Home Market
Moderator
Amr Rostom
Founder & Managing Director
Brandinc
In conversation with
Olivier Badard
Chief Executive Officer
Millennium Hotels & Resorts MEA
Govind Mundra
Head of Development Middle East & Africa
Wyndham Hotels & Resorts
Richard Stevens
Group CEO
Sectorlight
15:00 - 15:15 15 minutes
Summit Stage
Navigating the Legal and Regulatory Landscape in Egypt
Elias Hayek
Shareholder & Co-Chair of the Middle East and European Hospitality Group
Greenberg Traurig
15:15 - 15:45 30 minutes
Summit Stage
Stakeholder Perspectives:
Creating Value Through Branded Residences
Moderator
Yasmine I. Shihata
Founder & CEO
Enigma Magazine & Venus PR
In conversation with
Jack Cloke
Development Manager
Accor One Living
Antony Doucet
Chief Experience Officer
Kerten Hospitality
Ibrahim El Missiri
Group CEO
Somabay
15:45 - 16:10 25 minutes
Summit Stage
The Business Case for Sustainable Hospitality and Destination Investment in Egypt
Moderator
Dr․ Rania Taha
Senior Advisor iVolution X
Founder and Chair GenImpact Foundation
In conversation with
George Maltezos
Associate Director, Regional Head SEMED, Real Estate
European Bank for Reconstruction and Development (EBRD)
Tom G․ Stevens
Chief Operating Officer - Hotel Operations
The First Group Hospitality
Dr Tarek Temraz
Director of Sustainability
Redcon Properties
16:10 - 16:40 30 minutes
Summit Stage
From Healthcare to Hospitality:
Investing in Egypt’s Health Tourism Economy
Moderator
Naglaa Nosseir
CSR, Sustainability & Education Advisor. Member of Cultural Investment Committee, Supreme Council of Culture
Telecom Egypt, WE
In conversation with
Prof. Hossam Abdel Ghaffar
Assistant for Institutional Reform, Political Communication, Parliamentary Affairs and Media Official Spokesperson
Ministry of Health and Population Arab Republic of Egypt
Eng. Salah Hetata
Chairman
Holool Software Company
16:40 - 16:45 5 minutes
Summit Stage
Until We Meet Again:
Closing Remarks
Matthew Weihs
Chief Development Officer
The Bench
Thursday 12 November
09:00 - 12:00 3 hours
Downtown Cairo Heritage Walking Tour:
History, Architecture & Local Perspectives
Organised by Al Ismaelia Group
An immersive walk through the heart of Downtown Cairo. Discover historic architecture through the decades, unlock hidden local perspectives, and trace the biographies of the region’s iconic leaders.
The tour will end at Mazeej - a boutique hotel blending contemporary comfort with historic charm.
pre-registration required