Profile

Lars Geweyer

CEO - Chief Executive Officer
ADD Properties - Hospitality Division

Bringing over 30 years of successful global management experience across four continents and 12 countries, including more than two decades in Egypt. His career spans leadership roles in luxury hotels, resorts, and mixed-use destinations, with expertise spanning operations, pre-openings, asset management, and brand strategy. Lars has driven growth and innovation across the company’s diverse portfolio since 2012. Under his leadership, ADD Properties has strengthened its market position through strategic expansion, operational excellence, and a commitment to world-class hospitality standards. He brings a strong track record in leading large-scale hospitality assets and complex mixed-use destinations, with hands-on experience across Europe, the Middle East, Africa, the Caribbean and Asia. His expertise spans full lifecycle project delivery, from concept development and pre-opening to operational optimization and long-term asset value creation, consistently driving performance and positioning assets for sustained success. He also actively supports Corporate Social Responsibility initiatives, promoting sustainable hospitality practices and contributing to community development and philanthropic efforts.