Profile

Yasmine I. Shihata

Founder and CEO
Enigma Magazine & Venus PR

Yasmine Shihata is an Egyptian, British media entrepreneur and pioneer in the Middle East’s lifestyle publishing industry. After graduating from the London School of Economics and starting her career at Vogue in New York alongside Anna Wintour, she founded Enigma, a premier regional publication that expanded into a multimedia empire encompassing print, digital platforms, Enigma TV, and Enigma Star. Today, as the founder and owner of Venus Media & PR, she curates high-profile international gatherings, including the prestigious Enigma Achievement Awards across Beverly Hills, London, and Dubai.