Profile

Merette Elsayed

Chief Executive Officer, Legacy Development and Management
Chief Commercial Officer, Hassan Allam Holding

Eng. Merette Elsayed is Chief Executive Officer of Legacy Development and Management and Chief Commercial Officer of Hassan Allam Holding. With extensive experience in commercial strategy, complex projects, and strategic partnerships, she plays a key role in advancing the Group’s commercial objectives while leading Legacy’s operations at the Grand Egyptian Museum. Under her leadership, Legacy has developed a comprehensive operating model integrating international standards, cultural programming, hospitality, and strategic partnerships. Her work focuses on developing sustainable commercial models for landmark cultural destinations, enhancing visitor experiences, and creating lasting economic and cultural value through effective management and collaboration.