Profile

Ewan Cameron

Director Africa
Westmont Hospitality Group

Ewan Cameron leads commercial growth for Westmont Hospitality Group across Africa, the family-office owner-operator of one of the world’s largest privately held hotel portfolios. He leads expansion across Africa, from Mozambique to Morocco, building on prior senior roles at Lonrho Hotels (CEO), African Sun and IHG. Westmont takes a brand-agnostic approach: it harnesses international brands such as Hilton, Marriott, Hyatt and IHG only where they are judged to lift top-line performance, ensuring any franchise or affiliation cost is more than recovered through higher returns. Cameron’s focus is disciplined, value-driven acquisition and operation that aligns ownership and management interests across the continent’s diverse markets.