Profile

Eng. Salah Hetata

Chairman
Holool Software Company

Salah Hetata is an Egyptian business leader with 35+ years in IT, payments, digital transformation and systems integration. After rising through Xerox Egypt, he joined Diners Club as Regional Head of the Levant, turning the region profitable within a year after nine loss-making years. As advisor to Emirates NBD, he grew its acquiring business 80% annually and completed the USD 500 million acquisition of BNP Paribas Egypt. He sat on the board of a UK tech venture fund backing partnered in Fiber Egypt, and chaired Arundel. He now leads Jozoor Solutions, Holool, Smartcomm and launched Tour4Cure at PHDC 2025.