Profile

Katharina Jaeger

Chief Executive Officer
The Code

Katharina Jaeger is a global strategist and thought leader in wellbeing, luxury lifestyle hospitality, and destination development. As Founder & CEO of The Code, she advises governments, family offices, developers and leading organisations on the creation of world-class destinations, transformative concepts and investment opportunities. With a background spanning École hôtelière de Lausanne, Ernst & Young and advisory work with McKinsey & Company, Katharina has an established track record in shaping visionary, multibillion-dollar developments. She developed the wellness vision & strategy for AMAALA, Saudi Arabia's US$34 billion regenerative tourism giga-project, and currently leads Hospitality & Branded Residences at SumouBlvd, a US$2 billion mixed-use city development in New Cairo. Operating at the intersection of wellbeing, hospitality and international investment, Katharina is passionate about unlocking the potential of emerging destinations through strategic partnerships, attracting global expertise and capital, and creating lasting economic, cultural and social value.