Loveday & Co
Laurence Geller CBE, Co-founder, Chairman and Chief Executive
- Asset class
- Senior Living, Club Concepts
- Where
- London – Belgravia, Kensington, Abbey Road and Chelsea
- Stage
- Operating
- What it is
- Luxury care residences that pair 24-hour residential, nursing and dementia care with hotel-grade dining, wellness and service. The Loveday Club extends the offer to seniors who still live independently. Loveday Kensington was rated Outstanding by the Care Quality Commission on its first inspection.
- The gap
- Geller lost both parents to dementia and struggled to find personalised, compassionate care for them. The UK care system is under strain, and that standard of care is hard to deliver at mass-market scale.
- The answer
- A former hotel chief executive's model puts clinical teams inside hospitality settings. Dementia-informed design includes circadian lighting and acoustic monitoring, and staffing runs well above the sector norm. Care standards draw on research funded through the Geller Institute of Ageing and Memory.
114suites across four London residences
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