Native by Numa
Philip Lassman, Managing Director UK & Ireland, NUMA Group
- Asset class
- Serviced Living, Hotels & Resorts
- Where
- London, Manchester, Edinburgh and Glasgow. NUMA Group runs more than 11,000 units in 40+ cities across 16 European countries (October 2026).
- Stage
- Operating
- What it is
- NUMA runs design-led rooms and apartments with no front desk, no keycard and round-the-clock messaging support, for short or long stays. Native by Numa, launched in October 2025, is its premium lifestyle brand, with studios to two-bedroom apartments in central buildings such as a converted convent in Fitzrovia.
- The gap
- Hotel chains struggle to serve digital, time-poor guests because of legacy systems and slow cultures, while short-term rentals face tightening city rules. Guests who wanted apartment space with hotel reliability had to pick one.
- The answer
- Hotel-grade licensing, quality and service with the space and kitchens of a rental, run on NUMA's own technology platform. Lassman leads the UK and Ireland business, with four UK openings totalling 188 units scheduled for 2026.
11,000+units run by NUMA Group in 40+ cities
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