Native by Numa

Philip Lassman, Managing Director UK & Ireland, NUMA Group

Asset class: Serviced Living, Hotels & Resorts
Where: London, Manchester, Edinburgh and Glasgow. NUMA Group runs more than 11,000 units in 40+ cities across 16 European countries (October 2026).
Stage: Operating

What it is: NUMA runs design-led rooms and apartments with no front desk, no keycard and round-the-clock messaging support, for short or long stays. Native by Numa, launched in October 2025, is its premium lifestyle brand, with studios to two-bedroom apartments in central buildings such as a converted convent in Fitzrovia.
The gap: Hotel chains struggle to serve digital, time-poor guests because of legacy systems and slow cultures, while short-term rentals face tightening city rules. Guests who wanted apartment space with hotel reliability had to pick one.
The answer: Hotel-grade licensing, quality and service with the space and kitchens of a rental, run on NUMA's own technology platform. Lassman leads the UK and Ireland business, with four UK openings totalling 188 units scheduled for 2026.

11,000+units run by NUMA Group in 40+ cities

More case studies.

Projects led by FHS Living Founding Advisors, and the questions they bring to the room.