ABOUT FHS SAUDI ARABIA

Launched in partnership with Saudi Arabia’s G20 Secretariat in 2020, FHS Saudi Arabia is the most influential hospitality investment conference for industry leaders and senior decision-makers to discuss investments, entrepreneurship, sustainability, innovation, and human capital in the hospitality industry of Saudi Arabia and beyond.

OBJECTIVES

FHS Saudi Arabia’s objectives are strategically aligned with Vision 2030:

To promote the development of the hospitality industry in Saudi Arabia as a key contributor to the country's economic diversification.
To attract investment in the sector by showcasing tourism potential and opportunities.
To enhance the competitiveness of Saudi hospitality by promoting the adoption of new tech, innovation, entrepreneurship and best practices.
To create job opportunities for young Saudis by supporting the development of a skilled and talented workforce for the hospitality industry.
To promote the Kingdom as a premier destination for tourism and business travel, by highlighting cultural heritage and natural attractions.
To strengthen the relationship between the government, private sector, and academia to drive sustainable growth of the hospitality industry.

2023 IN NUMBERS

750

Attending Delegates

Countries

100

Speakers

300

Companies Represented

CONFERENCE FEATURES

INDUSTRY CONFERENCE & MAIN SESSIONS

Hospitality sector and economic thought leaders take the stage to discuss investment, entrepreneurship, sustainability, innovation, and human capital.

GLOBAL RESTAURANT INVESTMENT FORUM (GRIF)

GRIF gathers its community of restaurant investors and operators in Saudi Arabia, highlighting creative local concepts and inspiring restauranters from across the world.

INTERNATIONAL EXHIBITION

Top international and Saudi hospitality brands showcase their projects, services, investment opportunities and more at an experiential exhibition feature.

CULINARY TOURS

As part of GRIF delegates delve behind the scenes and interact with the game-changing restaurant concepts that are shaping the culinary landscape in Saudi Arabia.

NETWORKING
Local and regional leaders from the hospitality investment industry all focused on doing business in Saudi Arabia connect and form meaningful relationships.

OPPORTUNITIES
CEOs and Founders talk about investment opportunities in the hospitality, development, start-up and restaurant space.

STARTUP DEN

Entrepreneurs present their innovative business ideas to a panel of investor judges, with the aim of securing funding, mentorship, or access to market.

STUDENT SESSIONS

Student-led panel talks and round-table discussions empower the youth and help bridge the gap between students and the industry.