Content library
Podcasts
In our latest FHS podcast, we sit down with Ayman Ezzeddine, Director of Development, Middle East at Radisson Hotel Group, as he walks us through the behind-the-scenes of hotel development. Our conversations ranged from resilience to what makes an opportunity worth pursuing. With hospitality across the Middle East evolving at remarkable speed, we explore the forces shaping the region’s next phase of growth, the markets catching developers’ attention, and what it takes to build partnerships that create long-term value for owners, operators, and destinations alike.
In this episode of the FHS Podcast, Building Swiss Hospitality in the Heart of Abu Dhabi, Georgette Davey, Managing Director of Abu Dhabi Hospitality Academy - Les Roches, discusses how the Academy is bringing Swiss hospitality excellence to one of the region’s fastest-growing tourism and hospitality markets. She shares how hospitality education is evolving to meet the needs of a changing industry, the importance of developing future-ready talent, and why Abu Dhabi is uniquely positioned to become a leading hub for hospitality learning, leadership and innovation.
Saudi Arabia's adventure hospitality market is being built differently. In conversation at FHS Saudi Arabia 2026, Ben Barker, Development and Strategy at Warrior Group, shared how the new brand Wild is reimagining hospitality by putting nature and terrain first, rather than rooms and facilities. He highlighted the importance of pitching at a midscale level, using modular and low-impact construction, and training local talent to build a new generation of adventure destinations across the Kingdom's mountains, deserts, and coastlines. As Saudi Arabia continues to open up its landscape to the world, the opportunity lies in creating experiences that connect travelers not only to nature, but to the communities who call it home.
Video Insights
Team MERED sat down with us to share why the UAE market has continued to show strong resilience despite recent uncertainty. They explain that rather than MERED adapting to the situation, the market itself has adjusted, with projects now moving forward after an initial pause.
In this interview at FHS Saudi Arabia, Muin Sehran, chief executive officer of AMSA Hospitality with two decades of experience across Marriott, NEOM and AMSA, shared insights into how the company is scaling its hotel pipeline while investing in homegrown Saudi talent. The discussion explored AMSA's approach to talent development through the AMSA Academy, the realities of building franchise partnerships with international hospitality brands, and how Saudi hospitality culture shapes the guest experience across the company's growing portfolio.
In this interview at FHS World, Barry Lansburg, a branded residential development specialist with 25+ years of experience working with developers and brands globally, shared insights into how alignment between brands, developers and purchasers shapes successful projects. The discussion explored his approach to resolving conflicting interests before they escalate, the realities around disclosure and transparency in branded residences agreements, and whether bargaining power is shifting as developers and buyers mature in this space.
Press room
In the run up to FHS Living, co-located with FHS World, industry experts share their thoughts on the key factors driving this ever-growing asset class, how brands can differentiate themselves in the market, where the best investment opportunities are, and more.
Branded Residences Forum (BRF) is being rebranded to ‘FHS Living’, effective with the edition running alongside FHS World in Dubai this October.
Across the industry, hotel leaders are balancing rapid advances in Artificial Intelligence (AI), automation and data analytics against evolving traveller behaviour, rising operational complexity and increasing pressure to deliver sustainable growth. AI adoption in hospitality is expected to accelerate significantly through 2026, particularly across revenue management, guest personalisation and operational efficiency.
Industry news
Institutional capital keeps circling Africa but seldom lands. The hesitation is not about opportunity. It is about trust. Global investors still price African tourism and hospitality as if they are betting on volatility rather than performance.
Hotel revenues in the UAE surged past AED 26 billion in the first half of 2025, marking a 6.3% increase year-on-year, with occupancy rates hitting 80.5%. Minister of Economy and Tourism Abdulla Bin Touq Al Marri attributed the growth to strong public-private collaboration, aligned with the UAE Tourism Strategy 2031, which targets a AED 450 billion contribution to GDP by the next decade. Preparations are also underway for the UAE–Africa Tourism Investment Summit, part of FHS World 2025, which will bring together ministers and senior officials from 53 African nations.
Advisory Board members offered a treasure trove of insights, recommendations, and strategic ideas aimed at shaping the upcoming event into an industry-defining gathering.
Reports
AI in hospitality is moving beyond the guest interface and into the way projects are designed, delivered, and operated.
The 2026 U.S.-Iran conflict has emerged as one of the most significant geopolitical disruptions to affect GCC hospitality since the COVID-19 period, creating immediate pressure on aviation, traveller confidence, hotel performance, and investment activity across the region. While the operational shock has begun to stabilise following the ceasefire announcement and easing airspace restrictions, investor sentiment remains cautious and increasingly selective.
Industry Pulse Report | April 2026 Compiled for Hospitality Leaders, C-Level Executives & Industry Stakeholders For the Industry, by the Industry