REQUEST THE FULL REPORT HERE

The exponential growth in global branded residences is well documented, not only in terms of volume and location, but also the quantity and range of participants active in the sectors.

In such an ever-evolving landscape, it is no surprise that even industry experts struggle to keep on top of these.

This first-ever Brand Compendium provides a comprehensive snapshot of how remarkably brand-diverse the sector has become; from single site operators to major global hospitality groups, from midscale to luxury, the range now spans multiple sectors including F&B, fashion, automotive, publishing - even cartoon characters and celebrity hairdressing.

A key consideration for developers is ‘which brand will enable me to sell my residences fastest and at the highest price?’

Presented with so much choice, selecting the right brand partner is vital; it defines how a development will be positioned, presented, populated, and perceived. This is a complex process and there is no ‘cookie cutter’ approach.

To assist developers in navigating through multifaceted stages including brand selection, management and legal agreements, and marketing strategy, it is universally recommended to work with professionals with proven branded residences experience, as this will surely save time, money - and considerable frustration. Industry experts share their insights on some key elements in this report.

What the experts say

“Chris Graham’s reports have stood the test of time as one of the go-to references for branded

residences. A ‘must-read’ for anybody who wants to understand more about the sector.”

Riyan Itani, Founder, Global Branded Residences Consultancy

“Chris Graham’s reports are the most comprehensive publications on this fast-growing sector,

covering a wide range of topical issues and considerations. A must-read for any real estate developer or investor looking to do a branded residential or mixed-use project.” Daniel von Barloewen, Regional Vice President, Accor One Living (EMEA & India)

“Renowned as a go-to expert for those embarking on the development of branded residences, Chris’ insights go far beyond the realm of marketing.” Rob Sykes, Associate VP & Director of Strategy, WATG

“Chris Graham is a master at corralling the trends within the branded residential sector, and his

reports represent a go-to reference for anyone new to the concept or wishing to keep their finger on

the market’s pulse.” Ben Martin, Principal, HKS Advisory

“It’s my go to reference source.” Graeme Dickson, Senior Counsel, Baker & McKenzie

About the Author

Following a successful sales and marketing career spanning 20 years at blue-chip companies including IBM, UBS, Baker Tilly and IG Index, Chris Graham entered the real estate sector as Group Marketing Director at Hamptons International. In 2008 he founded Graham Associates, a London based marketing consultancy specialising in global residential real estate and resort developments.

Many of the projects Chris has worked on around the world over the past two decades have involved a branded residential component, highlighting first-hand the multi-faceted benefits driving the sector. In 2015, he was inspired to research and write “Branded Residences: An Overview”, the first in-depth study of the sector which today, in its 5^th edition, remains the industry’s #1 report.

A regular speaker and commentator on the luxury and branded residential sector, he sits on a number of Advisory Boards, and has picked up several prestigious industry awards including:

• 6 x Best Development Marketing (International Property Awards)

• Gold Award for Excellence - Best Marketing (Overseas Property Professional Awards)

• TITAN Platinum Award – Strategic Property Program

• Best Property Website (International Property Awards)

• Best Estate Agency Marketing (International Property Awards)

• Chartered Institute of Marketing’s Excellence Awards (Finalist - Digital Media, and Hotels & Leisure)