11-13 May 2025
Mandarin Oriental Al Faisaliah, Riyadh
Press room
Drawing Green Paths: When National Goals Inspire Industry Leaders
Written by Khaldoun Soubra
As Saudi Arabia charts its ambitious path towards a sustainable future, companies across the Kingdom are integrating environmental stewardship and a strong commitment to clean energy into their operations. Having set sights on and adopted eco-friendly practices since its inception, Saudi Icon is no exception to this momentum. Rather, it strives to play a flagship role in the Kingdom’s journey towards a greener future.
By providing a blueprint for Saudi Arabia’s transition to a diversified, technologically advanced economy, powered by renewable energy, Vision 2030 and its subsequent Vision 2060 clearly place sustainability front and center, thus sparking a nationwide movement evidenced by high-profile projects like NEOM: a $500 billion megacity aiming for zero carbon emissions and complete reliance on renewables. It is this gigantic project and countless others spearheaded by Crown Prince Mohammad Bin Salman that are inspiring Saudi Icon to further ingrain environmental consciousness into its business model with projects being designed to minimize environmental impact and uphold eco-friendly practices throughout their entire lifecycle: from construction activities and pollution prevention to waste management planning and the meticulous selection of low-emitting materials.
In this vein, the company rigorously adheres to LEED standards. Leadership in Energy & Environmental Design (LEED) serves as a globally recognized benchmark for evaluating the sustainability of buildings. By targeting its highest certification tier for each of its projects, Saudi Icon strives to continuously establish new benchmarks for green excellence while showcasing its unwavering dedication to sustainable construction practices.
It thus comes as no surprise that Saudi Icon’s pledge to sustainability aligns with its broader mission: designing spaces that foster creativity and enriched lives. By highlighting the human component of its impact, the company thus recognizes that health and productivity are intertwined with the built environment. As such, its vision is to elevate quality of life through thoughtful design and construction.
As Saudi Arabia plans for a green future, Saudi Icon believes that companies must contribute through action. As such, the company’s adoption of eco-friendly practices supports its objectives while propelling the Kingdom’s environmental transition. And although the road to sustainability is long, Saudi Icon is eager to lead the charge. Its comprehensive approach to green construction pushes boundaries in the Kingdom's building sector, setting a high bar for the industry.
About Saudi Icon:
Saudi Icon stands as a prominent fit-out company in Saudi Arabia, celebrated for its unwavering commitment to excellence and innovation in construction and design. With a specialization in transforming ordinary spaces into extraordinary destinations, Saudi Icon leverages state-of-the-art technology and sustainable practices to deliver unmatched solutions across a diverse array of projects. From crafting bespoke environments for hotels and restaurants to shaping cutting-edge workspaces and healthcare facilities, Saudi Icon's expertise spans multiple sectors, significantly influencing the architectural landscape of the Kingdom. Get in touch.