In the latest episode of the FHS Podcast, Dr. Fahad bin Mushayt, Chief Executive Officer, ASFAR, and Jana Bader, General Manager – Saudi Arabia, The Bench come together to discuss ASFAR’s exciting journey as well as its mission and objective in the context of Saudi Arabia’s tourism sector.

ASFAR plans to drive the growth of tourism investment in partnership with the private sector to create captivating destinations in Saudi Arabia for visitors from all over the world in line with Saudi Vision 2030. Dr. Mushayt goes on to explain the company’s aim to develop tourism projects while attracting domestic and international tourists to the Kingdom as part of the national target of having 100 million visitors annually by 2030.

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