Agreements cover approximately 368 residences at Al Alyaa in Madinah, strengthening the project’s reach among local and international buyers

Dubai, UAE, 1 October 2026: Knowledge Economic City (KEC) has signed two exclusive brokerage agreements with Keller Williams Saudi Arabia and RE/MAX Smart Concept for selected residential buildings within its Al Alyaa project in Madinah. The signing ceremonies were hosted by KEC at Future Hospitality Summit (FHS) World 2026 in Dubai.

The agreements support Al Alyaa’s residential sales strategy, drawing on both partners’ brokerage expertise, sales capabilities and networks to connect the project with qualified local and international buyers and investors.

Under the agreement with Al Yasmine Real Estate and Development Company, operating as Keller Williams Saudi Arabia, the broker will support the sales and marketing of Buildings 138, 144 and 148, representing approximately 276 residential units. RE/MAX Smart Concept will support the sales and marketing of Building 149, comprising approximately 92 residential units.

The agreement with RE/MAX Smart Concept was signed by Dr. Moath Al-Yahya, Chief Executive Officer of Knowledge Economic City, and Moayyad Massad, Partner & Chief Executive Officer of RE/MAX Smart Concept. The agreement with Keller Williams Saudi Arabia was signed by Konrad Kolankiewicz, Chief Commercial Officer of Knowledge Economic City, and Abdulaziz Alanizi, Marketing Director of Keller Williams Saudi Arabia.

Dr. Moath Al-Yahya, Chief Executive Officer of Knowledge Economic City, said: “Al Alyaa reflects our ambition to create places that bring quality living, community and investment opportunities together within Madinah’s Haram boundary. Through our partnerships with Keller Williams Saudi Arabia and RE/MAX Smart Concept, we are strengthening our connection with buyers seeking a home or investment in the holy city. These agreements support our vision to create lasting value while respecting Madinah’s unique identity.”

Located within Knowledge Economic City, Al Alyaa is designed to offer a connected residential lifestyle, combining homes with landscaped spaces and convenient access to key destinations across Madinah. Its location within the Haram boundary and proximity to the Prophet’s Mosque and Haramain High Speed Railway station bring together the city’s spiritual significance, everyday convenience and connectivity.

Mohannad Mohammad Hasan Awad, Chief Executive Officer of Keller Williams Saudi Arabia, said: “We are pleased to partner with Knowledge Economic City to support the

sales and marketing of selected residences at Al Alyaa. The project offers a compelling proposition for buyers seeking a home or investment in Madinah, combining its location within the Haram boundary with a connected residential lifestyle. We look forward to bringing our sales network and market expertise to this partnership.”

Moayyad Massad, Partner & Chief Executive Officer of RE/MAX Smart Concept, said: “Al Alyaa presents an exciting opportunity to connect local and international buyers with residential ownership in Madinah. Through our partnership with Knowledge Economic City, we will draw on our brokerage expertise and network to introduce the allocated residences to qualified buyers and guide them through their purchasing journey.”

The two agreements mark a further step in KEC’s efforts to broaden Al Alyaa’s market reach and support the sales of its allocated residential inventory. Each partner’s exclusive mandate applies to the buildings allocated under its respective agreement.

KEC’s participation at FHS World 2026 provided a platform to engage with investors, hospitality leaders and strategic partners, showcasing the integrated residential, hospitality, retail and investment opportunities being developed across Knowledge Economic City.