Rua Al Madinah Holding, a key entity under the Public Investment Fund, specializes in real estate development and investment. Focused on modern urban planning, it executes comprehensive projects to enhance Madinah’s status with contemporary architecture. Committed to advancing infrastructure, the company is developing hotel and commercial systems while establishing cultural, entertainment, and religious museums near the Prophet’s Mosque. Its initiatives aim to accommodate 30 million visitors by 2030, reinforcing Madinah as a global destination.