The New Hospitality Map: Defining the Hospitality Asset Classes

Moderator

Adeline Phua

Managing Director, Lyf, & Vice President of Business Development

The Ascott Limited

In conversation with

Michael Aldridge

Founder & CEO

KOFISI

Elie Milky

Chief Development Officer for the Middle East, Northeast Africa, Greece, and Cyprus

Radisson Hotel Group

Beyond the Hotel: How Lifestyle Brands Are Redefining Hospitality Through Living, Mobility and New Asset Classes

Gilda Perez-Alvarado

Chief Executive Officer, Orient Express

Group Chief Strategy Officer, Accor

The Rise of Hospitality-Driven Workspaces: Why the Best Offices Now Feel Like Hotels

Michael Aldridge

Founder & CEO

KOFISI

Global Capital Outlook: The Investment Shift Towards Living Assets

The New Living Economy: Investing Beyond Traditional Hotels

Automotive-Led Urban Destinations: Reinventing the Luxury Mixed-Use Playbook

The Hospitality Effect: Transforming Residential into Lifestyle Destinations

Sameh Muhtadi

Chief Executive Officer

RAK Properties

The State of the Global Branded Residences Market

Jeff Tisdall

Chief Business Officer, Global Head of Mixed-Use

Accor One Living

Branded Residences Uncovered: Global Performance Review & Insights

Riyan Itani

Founder

Global Branded Residences Ltd.

The Next Chapter: Can Dubai Sustain Its Branded Residence Momentum?

Terms, Tensions & Trade-Offs: Getting the Branded Residence Deal Done

Inside the Buyer’s Mind: What Really Sells Branded Residences

Beyond the Handover: How Smart Technology Protects and Enhances Branded Residence Value

Rahul Salgia

Founder & CEO

DigiValet

From Concept to Exit: The Branded Residence Playbook

Hospitality Brands, Fashion Houses & Automakers: Does the Brand Matter as Much as the Business Model?

Riyan Itani

Founder

Global Branded Residences Ltd.

FHS World 2026: What We Built, What We Learned, What Comes Next

Ali Shahid

Chief Executive Officer

The Bench