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2026 Agenda

Programme is subject to change.

Tuesday 29 September

08:00 - 10:00 2 hours

Registration

Souk side entrance - Madinat Jumeirah Conference & Events Centre

Click here for directions.

09:30 - 10:00 30 minutes
Future Stage (Murjan A)

Newcomers Session:
How to Navigate FHS & Maximise ROI

Networking
10:00 - 11:00 1 hour
Future Stage (Murjan A)

Speed Networking

Networking

Sponsored by


11:00 - 11:15 15 minutes
Summit Stage

Welcome to FHS World 2026

Global Outlook

Jonathan Worsley

Chairman
The Bench

Ali Shahid

Chief Executive Officer
The Bench

Richard Dean

Journalist and Broadcaster
Roar Design & Media

11:15 - 11:30 15 minutes
Summit Stage

From Geopolitical Uncertainty to Tourism Confidence:
Reinventing the Growth Strategy

Global Outlook
11:30 - 11:50 20 minutes
Summit Stage

The Global Economy in Transition:
What Every Hospitality Investor Needs to Know

Global Outlook
11:50 - 12:25 35 minutes
Summit Stage

Beyond the Headlines:
Investing in a Changing Middle East

Investment and Real Estate

Amit Nayak

Vice President
Hospitality Asset Managers Association Middle East and Africa

Sajid Siddique

Senior Vice President - Head - Real Estate Structuring & Advisory
Mashreq Bank

Hamza Farooqui

Founder & CEO
Millat Group

12:00 - 13:00 1 hour
Future Stage (Murjan A)

Announcements & Signings

12:25 - 12:45 20 minutes
Summit Stage

FHS Intelligence Talk:
Global Hotel Performance & Market Outlook

Global Outlook

Philip Wooller

Senior Director
STR

12:45 - 13:00 15 minutes
Summit Stage

From Data to Decisions:
Turning Hotel Performance into Investment Insight

Global Outlook

Jonathan Worsley

Chairman
The Bench

Hala Matar Choufany

President
HVS Middle East, Africa and South Asia

13:00 - 14:00 1 hour

Lunch

14:00 - 14:15 15 minutes
Summit Stage

The Future Isn’t Built, It’s Activated

Lifestyle and Wellness 

Michael Cirino

Founder & Chief Experience Officer
House of Attention

14:00 - 14:30 30 minutes
Future Stage (Murjan A)

European Institutional Capital:
Where Is It Deploying Next?

Investment and Real Estate
14:15 - 14:45 30 minutes
Summit Stage

The CEO Roundtable:
A Global Hospitality Outlook

Global Outlook

Philippe Zuber

Chief Executive Officer
Kerzner International Management

Barbara Muckermann

Group Chief Executive Officer
Kempinski Hotels

Artur Gerber

Chief Executive Officer
TUI BLUE Hotels & Resorts

Richard Dean

Journalist and Broadcaster
Roar Design & Media

14:30 - 14:45 15 minutes
Future Stage (Murjan A)

Reading the Signals:
How Chinese Travel Trends Are Reshaping Global Hospitality Investment

Global Outlook

Elaine Sun

Market Director - MEA & ROW Chain
Trip․com group

14:45 - 15:20 35 minutes
Summit Stage

Government & Developers' Roundtable:
Aligning Vision to Deliver the Region's Hospitality Future

Investment and Real Estate

Mohammed Al Ahbabi

Director of Tourism Development Department
Ministry of Economy & Tourism, United Arab Emirates

14:45 - 15:15 30 minutes
Future Stage (Murjan A)

China and the Next Wave of Global Hospitality Investment

Investment and Real Estate
15:15 - 15:45 30 minutes
Future Stage (Murjan A)

Africa's Hospitality Investment Story:
Where Capital Finds Opportunity

Investment and Real Estate

Hamza Farooqui

Founder & CEO
Millat Group

15:20 - 15:35 15 minutes
Summit Stage

Vision in Motion:
Leading Hospitality in a Changing Region

Global Outlook

Jonathan Worsley

Chairman
The Bench

Marc Dardenne

Chief Executive Officer
Modon Holding Hospitality

15:35 - 16:00 25 minutes
Summit Stage

Building the UAE's Next Lifestyle Destination:
Investing in the Future of Place

Investment and Real Estate
15:45 - 16:15 30 minutes
Future Stage (Murjan A)

Investable Uganda:
The Policies, Partnerships and Capital Driving Hospitality Growth

Investment and Real Estate

Juliana Kagwa

Chief Executive Officer
Uganda Tourism Board

Robert Mukiza

Director General
Uganda Investment Authority

Jeanne Byamugisha

Chief Executive Officer
Uganda Hotel Owners Association

16:00 - 16:30 30 minutes
Summit Stage

Optimism as Strategy:
How Resilient Leaders Navigate Uncertainty

NextGen Talent & Hospitality Education

Andre Wiringa

Founder & CEO
Start Reverse BV

16:15 - 16:45 30 minutes
Future Stage (Murjan A)

Egypt:
The Next Big Bet? Navigating Opportunity, Capital & Risk

Investment and Real Estate
16:30 - 17:00 30 minutes
Summit Stage

Hospitality REITs:
A New Investment Architecture for the Middle East

Investment and Real Estate

Rene Beil

Managing Director, Beaufort Global
HAMA President Middle East

David Xiaoou Chen

Chairman & CEO
Fields of Gold (F․O.G.) Capital & Asset Mgt Corp.

18:00 - 21:00 3 hours

Networking Reception - Jumeirah Mina Al Salam

Networking

After a full first day of conference insights, discussions, and new ideas, unwind at the Welcome Reception at Jumeirah Mina Al Salam. This evening offers a relaxed opportunity to continue conversations from the day, connect with fellow attendees, and build new relationships in an informal setting.

Wednesday 30 September

08:30 - 10:00 1 hour 30 minutes

Registration

09:00 - 10:00 1 hour
Future Stage (Murjan A)

Executive Investor Breakfast – A Closed-Door Gathering

Investment and Real Estate
10:00 - 10:05 5 minutes
Summit Stage

Welcome Back

Richard Dean

Journalist and Broadcaster
Roar Design & Media

10:00 - 10:30 30 minutes
Future Stage (Murjan A)

Announcements & Signings

10:00 - 10:30 30 minutes
Workshop Room (Murjan B)

Own Your Voice:
Leadership, Confidence and the Courage to Be Different

NextGen Talent & Hospitality Education
10:05 - 10:30 25 minutes
Summit Stage

HAMA Global Presidents’ Outlook:
The State of Play for 2026

Investment and Real Estate

Amit Nayak

Vice President
Hospitality Asset Managers Association Middle East and Africa

Rene Beil

Managing Director, Beaufort Global
HAMA President Middle East

Theodor Kubak

Managing Partner
Arbireo Capital

10:30 - 10:45 15 minutes
Summit Stage

Building Resilience Together:
Public Vision, Private Investment in GCC Tourism

Investment and Real Estate

Samer Alkharashi

Director
UN Tourism Regional Office for the Middle East

10:30 - 10:45 15 minutes
Future Stage (Murjan A)

Building the Next Generation of Hospitality Innovators

NextGen Talent & Hospitality Education

Luis Nicolas Barrios

Regional Manager of Innovation, Education and Investments
UN Tourism

10:30 - 11:00 30 minutes
Workshop Room (Murjan B)

USALI 2026:
The Changes That Will Shape Owner–Operator Economics

Operations and Performance

Scott Antel

Founder & Owner
Scotts FZ LLE

10:45 - 11:15 30 minutes
Summit Stage

Reset to Returns:
Recalibrating Hospitality Investment in a Changing GCC

Investment and Real Estate

Hamed Aljufairi

VP - Operations
Compass Project Consulting

Costas Livadaris

Hospitality & Leisure Lead - EMEA
Parsons

10:45 - 11:20 35 minutes
Future Stage (Murjan A)

Investing in Innovation:
The Technologies Reshaping Travel, Tourism & Hospitality

Innovation and Technology 
11:00 - 11:30 30 minutes
Workshop Room (Murjan B)

Owners' Forum:
The Decisions That Make or Break Returns

Operations and Performance
11:15 - 11:35 20 minutes
Summit Stage

The HMA Reset:
How Hotel Partnerships Are Being Rewritten

Operations and Performance

Hala Matar Choufany

President
HVS Middle East, Africa and South Asia

11:20 - 13:00 1 hour 40 minutes
Future Stage (Murjan A)

Startup Den

Innovation and Technology 
11:35 - 12:15 40 minutes
Summit Stage

Skin in the Game:
The Future of Hospitality Operating Models

Operations and Performance

Klaus Assmann

Chief Executive Officer - Middle East, India & Southeast Asia
United Hospitality Management (UHM)

Jad Shamseddin

Chief Operating Officer
Aleph Hospitality

Jean-Baptiste Recher

Chief Development Officer Luxury Brands MEAT
Accor

Stefan Dubbeling

Managing Director Development EMEA
BWH Hotels

12:00 - 13:00 1 hour
Workshop Room (Murjan B)

HAMA Workshop & Annual Briefing

Investment and Real Estate

Rene Beil

Managing Director, Beaufort Global
HAMA President Middle East

Amit Nayak

Vice President
Hospitality Asset Managers Association Middle East and Africa

12:15 - 12:45 30 minutes
Summit Stage

From Pipeline to Partnership:
What Owners Really Need from Brands

Operations and Performance

Margarita Naishtut

Senior Vice President - Hotels & Hospitality MEA
JLL

Maya Ziade

Chief Development Officer, Premium, Midscale & Economy Division for Middle East, Africa and Türkiye
Accor

12:45 - 13:00 15 minutes
Summit Stage

Awards Ceremony

13:00 - 14:00 1 hour

Lunch

14:00 - 14:30 30 minutes
Summit Stage

The Anchor Asset:
Why Hotels Matter in Mixed-Use

Investment and Real Estate

Eddy Tannous

Chief Operating Officer
Rotana Hotel Management Corporation PJSC

Selim El Zein

Vice President - Head of Asset Management & Investments
Deyaar Development PJSC

Amir Ali Golbarg

Chief Operating Officer - Middle East & Africa
Minor Hotel Group

14:00 - 14:15 15 minutes
Future Stage (Murjan A)

Announcements & Signings

14:00 - 14:50 50 minutes
Workshop Room (Murjan B)

Board Leverage:
Extracting Value when Operators own your Economics

Operations and Performance

Giuliano Gasparini, FRICS, CRE, HAMA, IoH, CHIA

Head of Hospitality Asset Management
Wasl

14:15 - 14:40 25 minutes
Future Stage (Murjan A)

Technology for Humanity:
Using AI to Put People Back at the Heart of Hospitality

Innovation and Technology 

Fasie Malherbe

Chief Executive Officer
Smart Operator

14:30 - 15:00 30 minutes
Summit Stage

Culture Creates Value:
How Leadership and Engagement Drive ROI, Brand Strength and Asset Performance

NextGen Talent & Hospitality Education

Carlos Diez de la Lastra

Chief Executive Officer
Les Roches Global Hospitality Education

David Keen

Founder & CEO
QUO

14:40 - 15:15 35 minutes
Future Stage (Murjan A)

You Can’t Lead on Empty:
The Human Side of High Performance

NextGen Talent & Hospitality Education

David Singleton

Founder and CEO
Oraculi

15:00 - 15:25 25 minutes
Summit Stage

Living Longer, Living Better:
Why Longevity is the Ultimate Luxury

Lifestyle and Wellness 

Chris Sanderson

Co-Founder & Chief Creative Officer
The Future Laboratory

15:00 - 16:00 1 hour
Workshop Room (Murjan B)

Contract Structures Masterclass:
Management vs Franchise vs Lease

Operations and Performance
15:15 - 15:35 20 minutes
Future Stage (Murjan A)

Rebuilding Travel Demand:
How AI, Digital Marketing and the Open Internet Are Powering Tourism Recovery

Innovation and Technology 
15:25 - 15:40 15 minutes
Summit Stage

TenX Leadership Talk:
Building Health, Not Just Hotels

Lifestyle and Wellness 

Sonu Shivdasani

CEO and Founder
Sosei

Richard Dean

Journalist and Broadcaster
Roar Design & Media

15:35 - 16:15 40 minutes
Future Stage (Murjan A)

Profit Without Volume:
Winning the Revenue Game in a Demand Shock

Operations and Performance

Judith Cartwright

CEO & Founder
Black Coral Consulting

15:40 - 16:05 25 minutes
Summit Stage

From Clinic to Community:
Translating Longevity Science into Real Estate, Hospitality and Scalable Living Models

Lifestyle and Wellness 

Kathryn Moore

Founder and Managing Director
Spa Connectors and co-op

Amit Arora

Chief Operating Officer
Arada Hospitality and Entertainment

16:00 - 16:30 30 minutes
Workshop Room (Murjan B)

Short-Term Rentals in Dubai:
Innovation, Regulation or Community Crisis?

Investment and Real Estate
16:05 - 16:30 25 minutes
Summit Stage

From Wellness to Living:
Building the Middle East’s Next Generation of Healthy Communities

Lifestyle and Wellness 

Kathryn Moore

Founder and Managing Director
Spa Connectors and co-op

Gary Greene

Principal
GGD

16:15 - 16:45 30 minutes
Future Stage (Murjan A)

AI ROI vs AI Hype:
The Verdict

Innovation and Technology 
16:30 - 17:00 30 minutes
Summit Stage

Nature as an Asset Class:
Building Sustainable Capital Through Regenerative Tourism

Sustainability & ESG

Santiago Yñigo

Co-Founder & CEO
SALVA

David Vely

Vice President - Development
Club Med

Wesam Okasha

Head of Global Development
TUI BLUE Hotels & Resorts

16:30 - 18:00 1 hour 30 minutes
Workshop Room (Murjan B)

The Retrofit Gap:
Where is Asset Value being lost in Existing Portfolios — and who's responsible for closing it? (Closed Door Workshop)

Sustainability & ESG
16:45 - 17:00 15 minutes
Future Stage (Murjan A)

Who Owns the Guest? Data, Distribution & the Battle for Direct Relationships

Operations and Performance
18:00 - 21:00 3 hours

Reception

Networking

Thursday 01 October

09:00 - 10:00 1 hour
Future Stage (Murjan A)

Speed Networking

Networking

Sponsored by


10:00 - 10:30 30 minutes
Summit Stage

The New Hospitality Map:
Defining the Hospitality Asset Classes

Investment and Real Estate

Adeline Phua

Managing Director, Lyf, & Vice President of Business Development
The Ascott Limited

Michael Aldridge

Founder & CEO
KOFISI

10:30 - 11:15 45 minutes
Summit Stage

Beyond the Hotel:
How Lifestyle Brands Are Redefining Hospitality Through Living, Mobility and New Asset Classes

Lifestyle and Wellness 

Gilda Perez-Alvarado

Chief Executive Officer, Orient Express
Group Chief Strategy Officer, Accor

10:30 - 10:45 15 minutes
Future Stage (Murjan A)

Welcome to Restaurant Investment Trends Transforming Hotels

F&B Experience

James Hacon

Founding Partner
Think Hospitality

10:45 - 11:15 30 minutes
Future Stage (Murjan A)

Food as Placemaking:
Designing Destinations People Want to Visit

F&B Experience
11:15 - 11:30 15 minutes
Summit Stage

The Rise of Hospitality-Driven Workspaces:
Why the Best Offices Now Feel Like Hotels

Investment and Real Estate

Michael Aldridge

Founder & CEO
KOFISI

11:15 - 11:30 15 minutes
Future Stage (Murjan A)

The Truth about Hotel F&B:
Why it's Not Performing as Well as it Should

F&B Experience
11:30 - 11:45 15 minutes
Summit Stage

Global Capital Outlook:
The Investment Shift Towards Living Assets

Investment and Real Estate
11:30 - 12:00 30 minutes
Future Stage (Murjan A)

What’s on the Menu? Food Security in an Age of Disruption

11:45 - 12:15 30 minutes
Summit Stage

The New Living Economy:
Investing Beyond Traditional Hotels

Investment and Real Estate
12:00 - 13:00 1 hour
Future Stage (Murjan A)

Educating Tomorrow's Hospitality Leaders:
Rethinking Tourism Education for a Changing World

NextGen Talent & Hospitality Education

Georgette Davey

Managing Director
Abu Dhabi Hospitality Academy - Les Roches

12:15 - 12:35 20 minutes
Summit Stage

Automotive-Led Urban Destinations:
Reinventing the Luxury Mixed-Use Playbook

12:35 - 13:00 25 minutes
Summit Stage

The Hospitality Effect:
Transforming Residential into Lifestyle Destinations

Investment and Real Estate

Sameh Muhtadi

Chief Executive Officer
RAK Properties

13:00 - 14:00 1 hour

Lunch

14:00 - 14:05 5 minutes
Summit Stage

Welcome to Branded Residences Forum

Branded Residences Forum

Jonathan Worsley

Chairman
The Bench

14:00 - 16:00 2 hours
Future Stage (Murjan A)

Pathways for Future Leaders:
Insights from Hospitality's Best

NextGen Talent & Hospitality Education
14:05 - 14:20 15 minutes
Summit Stage

The State of the Global Branded Residences Market

Branded Residences Forum

Jeff Tisdall

Chief Business Officer, Global Head of Mixed-Use
Accor One Living

14:20 - 14:35 15 minutes
Summit Stage

Branded Residences Uncovered:
Global Performance Review & Insights

Branded Residences Forum

Riyan Itani

Founder
Global Branded Residences Ltd.

14:35 - 15:10 35 minutes
Summit Stage

The Next Chapter:
Can Dubai Sustain Its Branded Residence Momentum?

Branded Residences Forum
15:10 - 15:40 30 minutes
Summit Stage

Terms, Tensions & Trade-Offs:
Getting the Branded Residence Deal Done

Branded Residences Forum
15:40 - 15:55 15 minutes
Summit Stage

Inside the Buyer’s Mind:
What Really Sells Branded Residences

Branded Residences Forum
15:55 - 16:10 15 minutes
Summit Stage

Beyond the Handover:
How Smart Technology Protects and Enhances Branded Residence Value

Branded Residences Forum

Rahul Salgia

Founder & CEO
DigiValet

16:10 - 16:40 30 minutes
Summit Stage

From Concept to Exit:
The Branded Residence Playbook

Branded Residences Forum
16:40 - 17:15 35 minutes
Summit Stage

Hospitality Brands, Fashion Houses & Automakers:
Does the Brand Matter as Much as the Business Model?

Branded Residences Forum

Riyan Itani

Founder
Global Branded Residences Ltd.

17:15 - 17:30 15 minutes
Summit Stage

FHS World 2026:
What We Built, What We Learned, What Comes Next

Ali Shahid

Chief Executive Officer
The Bench