27-29 OCT 2025
Madinat Jumeirah, Dubai
2025 Agenda
Programme is subject to change.
Monday 27 October
Registration & Networking
AI in Action:
Practical Tools for Hospitality Leaders
A deep dive into AI tools, applications, and disruption – a Practical Learning Experience for Executives
Empowering Connections:
Networking Session
Official Opening
Keynote:
Hospitality in a Changing World
The Power of Founder-Built Brands:
Why Authenticity Wins Hearts and Loyalty
Lights, Camera, Hospitality:
The Impact of the Film Industry on Tourism and Hospitality
FHS Awards
Welcome Luncheon
Start-Up Den
Asset Management Across EMEA:
Lessons, Challenges & Opportunities
Where to Invest for Maximum ROI:
Identifying Lucrative Opportunities in Dynamic Markets
Leading With Empathy in the Age of AI
The Ethics of AI:
Ensuring Responsible Innovation
China’s Expanding Influence in Global Hospitality:
Where Are the Key Markets
Data-Driven Decision Making:
Turning Insights Into Action for Business Growth
Incredible India:
Unlocking Investment Potential in the Land of Diversity
Smart Hotels & the Future of Guest Experience:
Leveraging Technology for Ultimate Personalization
Owners Forum:
The Power Struggle – Owners vs. Operators (Invitation-Only)
Country Pavilion Showcase
Africa & Turkey as Emerging Investment Destinations:
Success Stories and Challenges
Case Study 1:
“Affordable AI-Driven Customer Experience Enhancement“
Case Study 2:
“Cultivating a People-Centric Organisational Culture”
Sustainable Hospitality Challenge
Country Pavilion Showcase
Speed Networking
FHS Welcome Reception
Tuesday 28 October
Speed Networking
Welcome Back
Global Capital Market Trends in Hospitality
CEO Roundtable – Envisioning Hospitality in 2050:
Trends, Innovations, and the Future Landscape
What Are the Numbers Telling Us? A Look at Hotel Performance From a Global Perspective
The New Investment Playbook – Where Is the Smart Money Going?
Risk or Rhetoric:
Navigating Climate Risk, Regulation, and Reality in 2025
The Role of Institutional Investors in Hospitality – Debt, Equity, and Alternative Financing
Exploring the Land of Legends:
Unveiling Myths, Stories, and Cultural Heritage
TenX Leadership Talk
Networking Luncheon
Country Pavilion Showcase
Fireside Chat:
The Art of Visionary Hospitality
Intelligence Talk:
Travel Trends Impacting the Sector Today and Tomorrow
The Global Talent Landscape:
Regional Human Capital Demands & NextGen Dubaians
Franchise Models:
A Barrier to Sustainable Hospitality—or a Catalyst for Change?
Negotiating With Operators:
Mastering Contract Structures for Maximizing Returns
Derisking Investment Through Social Impact
Hospitality Meets Tech | Pitch Session
The Future of Hospitality Management:
From White Label Operators, Franchising, to Traditional Management Agreements
Country Pavilion Showcase
Brand Bias vs. Local Expertise:
Choosing the Right Operator for Maximum Success
Tokenization & Digital Assets:
Transforming the Future of Real Estate With Blockchain
Deal of the Year Showcase:
Global Hospitality Projects Revealed
Managing Development Costs and Risks:
Navigating Escalating Expenses and Ensuring Financial Viability
Reimagining Hotels & Resorts:
The Fusion of Wellness, Fitness, and Entertainment
The Rise and Evolution of the Midscale Hotel Segment
FHS Evening Reception
Wednesday 29 October
“Hybrid Lives” – The Big Shift and Vision of Future Spaces
Net Positive Solution Labs Powered by World Sustainable Hospitality Alliance
The Hospitality Playbook of the Future:
Adapting to Evolving Consumer Expectations
The Rise of Experiential Hospitality:
Blending Culture, Culinary, and Community
Private Rentals:
Navigating Regulation, Community Impact, and Local Housing Markets
AI in Dining:
How Automation Is Shaping the Future of Restaurant Experiences
Investing in Mixed-Use Real Estate:
Strategies for Maximizing Value in Modern Developments
The Future of F&B Concepts – AI-Driven Dining, Cloud Kitchens & Standalone Restaurant Models
The Future of Student Accommodation:
Trends, Investment, and Innovation
Branded Residences:
Growth Strategies, Market Differentiation, and Overcoming Operational Challenges
Cultural & Localized Dining Experiences:
Elevating Hotel Dining Beyond the Generic
Maximizing ROI on F&B Venues:
Insights and Case Studies From Global Operators
TenX Leadership Talk
Closing Plenary:
The Road Ahead for Global Hospitality
Closing Plenary
Luncheon
Welcome & Insights Into This Booming Asset Class
Net Positive Solution Labs Powered by World Sustainable Hospitality Alliance
Branded Residences Uncovered:
Global Performance Review & Insights
Fireside Chat:
The Future of Branded Residences – An Investor’s Perspective
The Real Deal:
Unpacking the Financial Realities
The Evolving Buyer Profile:
Who Is Investing in Branded Residences?
World Sustainable Travel & Hospitality Awards
Terra, Expo City, Dubai