Record tourism growth, an expanding hotel pipeline and R$13.6 billion in projected hotel investment underscore Brazil's growing potential for international investors.

Rio de Janeiro, Brazil – July 27, 2026

As international investors look beyond traditional markets for new hospitality and real estate opportunities, Brazil is increasingly difficult to overlook.

Continental scale, a powerful domestic tourism market, record international arrivals, an expanding hotel development pipeline and the emergence of new hospitality and real estate investment models are creating the conditions for a new cycle of development in one of the world's largest economies.

Brazil welcomed a record 9.29 million international visitors in 2025, a 37% increase year-on-year, while international tourism revenues reached an all-time high of US$7.86 billion. At the same time, the country's hospitality industry benefits from an exceptionally strong domestic demand base: 96.7% of trips taken by Brazilian residents in 2024 were within Brazil itself.

Development is accelerating as well. Brazil ended 2025 with 133 hotel projects and 17,719 rooms in the pipeline, ranking second in Latin America by number of projects under development. The pipeline grew 25% in projects and 20% in rooms year-on-year. A separate HotelInvest and FOHB survey identified 178 hotels under development, representing approximately R$13.6 billion in projected investment through 2030.

Beyond traditional hospitality, branded residences, mixed-use developments, luxury real estate and urban regeneration are creating new points of convergence between hospitality and real estate investment. Brazil's luxury and ultra-luxury residential market generated R$52.2 billion in sales across Brazilian state capitals in 2025, up 35% from the previous year, while São Paulo is emerging as one of Latin America's most significant hubs for branded residences.

Against this backdrop, BRAHIC – Brazil Hospitality, Tourism & Real Estate Investment Forum has been launched as a new international platform designed to connect global investors with Brazilian projects, trusted local partners and the people shaping the future of the country's hospitality, tourism and real estate industries.

Officially launched in Rio de Janeiro in strategic partnership with the City of Rio de Janeiro, through Invest.Rio, BRAHIC will provide a dedicated gateway for international partnerships, investment and business relationships across Brazil.

For decades, Brazil's hospitality, tourism and real estate sectors have been shaped by the vision, entrepreneurship and investment of Brazilian companies and business leaders. Today, growing international interest is opening a new chapter — creating opportunities to connect that local expertise with international capital.

Across the country, new destinations, hotel developments, branded residences, mixed-use projects and large-scale urban transformations are attracting domestic and international interest. BRAHIC was created to bring those worlds together.

“Brazil has built an extraordinary hospitality, tourism and real estate industry, driven by the vision and entrepreneurship of its business leaders.

Today, growing international interest is opening a new chapter. BRAHIC will bring together public leadership, private capital and industry expertise to connect Brazilian opportunities with investors and partners from around the world.

The time is right. Brazil is ready.”

Arturo García Rosa
Founder, BRAHIC | Founder & President, SAHIC

Jonathan Worsley, Chairman – The Bench, added:

“Global investors are increasingly looking beyond traditional markets for opportunities supported by strong fundamentals and long-term growth. Brazil stands out. With international tourism reaching record levels and growing interest in the country’s hospitality sector, BRAHIC arrives at exactly the right moment to connect global capital with Brazilian opportunities and build the relationships that can help unlock the market’s considerable potential.”

The inaugural edition of BRAHIC will take place in Rio de Janeiro on March 15–16, 2027, bringing together senior decision-makers from Brazil and around the world to explore investment opportunities, strategic partnerships and the future of the country's hospitality, tourism and real estate sectors.

Rio itself reflects many of the forces transforming Brazil's investment landscape. The city welcomed approximately 12.5 million visitors in 2025, including 2.1 million international visitors — an increase of 44.8% — while tourism generated an estimated R$27.2 billion in economic impact for the city.

“BRAHIC arrives at a very opportune moment for Rio. The city is experiencing a virtuous cycle of investment in infrastructure, tourism and urban development, and it brings together the ideal conditions to host this kind of event: an expanding real estate market, top-tier hotel infrastructure and an urban development agenda that is drawing attention from around the world. Our mission at Invest.Rio is to ensure that this potential converts into real investment, and the forum is a powerful platform in that regard.”

Sidney Levy
President, Invest.Rio

Designed as a year-round platform, BRAHIC will foster relationships between global investors, public institutions, developers, hotel companies, financial institutions and industry leaders committed to shaping Brazil's future through hospitality, tourism and real estate investment.

Built on the experience and international network developed through SAHIC, Latin America & The Caribbean's leading hospitality, tourism and real estate investment platform, BRAHIC brings more than two decades of relationships and market knowledge to a platform developed exclusively for Brazil.

Market data sources: Embratur; Ministry of Tourism of Brazil; Federal Police; Central Bank of Brazil; IBGE; Lodging Econometrics; HotelInvest; Brazilian Hotel Operators Forum (FOHB); BRAIN Inteligência Estratégica; Savills; Rio de Janeiro City Hall; Municipal Secretariat of Tourism; Riotur; Rio Tourism Observatory; Fecomércio Institute for Research and Analysis (IFec RJ).