27-29 OCT 2025
Madinat Jumeirah, Dubai
Norah Albassam
Chief Executive Officer
Baheej Company
Managing Director
Awn Enterprises
Norah Al Tamimi holds a Business Administration degree. She serves as the CEO of BAHEEJ Company, a prominent asset development and destination management firm committed to sustainable development in Saudi Arabia. Formerly the Managing Director at Awn Enterprises, Norah successfully transformed a small F&B division, turning an annual loss of SR 1 Million into a profitable Restaurant, Bakery, and Catering Company. Under her leadership, the company now boasts five facility units and employs over 200 professionals.
Notably, during the Arab League Summit in Dhahran, Norah led PATTIS in catering for over 300 VIPs with ministerial clearance. As the sole senior representative in a highly secure and challenging environment, she skillfully guided a team 20 through unforeseen conditions. This accomplishment received the approval of the Royal Court and Saudi Aramco, highlighting her exceptional leadership in demanding situations.
Currently, Norah plays a pivotal role in an ambitious expansion program for PATTIS, poised to revolutionise the company. As the CEO of BAHEEJ Company, she spearheads initiatives dedicated to transforming destinations across the Kingdom of Saudi Arabia. BAHEEJ Company's mission is to create eco-friendly communities harmoniously integrated with their surroundings, enhancing the allure of Saudi Arabian destinations.
In her continuous pursuit of excellence, Norah envisions a future where sustainable development is synonymous with the progress of Saudi Arabian communities. Her strategic leadership and commitment to transformative initiatives position her at the forefront of shaping a more sustainable and appealing future for the Kingdom.